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The ‘80/20’ or Pareto principle is an established mathematical fact. Everything in the world that can be impacted by positive or negative feedback loops is impacted by this… including your ads.
A small number of your ads will drive the most profit…
While a small number of ads will cost you large amounts of money.
Most of the time this effect is hidden. In this episode we explain how this works, why it is so important, and how to leverage the 80/20 effect in your paid ads strategy. Listen now to learn:
For more on the 80/20 curve we recommend Perry Marshall’s book 80/20 Sales and Marketing.
Messenger Marketing and ‘Bot Building’ explained, in 21 minutes!
Messenger marketing – the act of communicating with prospects and customers through Facebook’s messaging platform – is a big deal right now.
Most of us have at least one messaging platform installed on our phone, and on the face of it open and click through rates are extremely high.
On this episode we examine messenger marketing in detail, and look at some of the advantages and pitfalls. Listen now to learn:
How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss: