Rob Drummond
Author Archives: Rob Drummond
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Rob Drummond
February 16, 2020
- in Copywriting by Rob Drummond
12 Effective Lead Magnets (feat. James Daniel)
Offering a ‘lead magnet’ – an incentive for people subscribing to your email list, is a key ingredient in growing your audience.
The trouble is, most lead magnets don’t work as well as they used to. In this episode, copywriter James Daniel explains:
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Why the humble ‘special report’ has taken a battering in recent years
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Why lead magnet signup rates have tumbled
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James’ insights from testing all kinds of lead magnets
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12-types of lead magnets to consider testing in your marketing
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Why the title of your lead magnet is critically important… and how to get it right
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How long your lead magnet should be
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How to define the scope of your lead magnet
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What to put on your lead magnet thank you pages
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The difference between influence and manipulation
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Whether to focus your lead magnet on pain or gain
To grab James’ full list of 12 effective lead magnets, email james@jamesthecopywriter.co.uk with ‘lead magnet’ in subject line.
January 27, 2020
- in Book Publishing by Rob Drummond
How to Write a Truly Great Book (feat. Vicky Fraser)
Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:
- Why most business books are dull
- How to decide the scope of the book
- Why your book should be a delight to read
- Where to start your planning
- Why the ‘big idea’ for your book will often emerge over time
- Whether to write your own book… or hire a ghost writer
- Why work with at least one writing accountability partner
- How to plan and protect your writing time
- Why to strictly separate writing and editing
- Why to keep one person in mind when you’re writing
- Why your stories and anecdotes don’t have to be strictly true
- How to test your stories before including them in your book
- How to reuse and re-purpose content when writing your book
- How to promote your book once it’s written (and why to start this NOW)
- How to come up with your book title
- When to write the back blurb (hint: not as you’re about to publish the book!)
Learn more about Vicky’s work and grab her book at www.moxiebooks.co.uk.
January 10, 2020
- in Testimonials by Rob Drummond
Social Proof That Sells (feat. Justin DeMers)
Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy – and fail to reveal the true value you provide.
Justin DeMers has a different approach to testimonials. Listen now to learn:
- Why your customers have stories your potential customers NEED to hear
- Why a “success story” won’t do you much good
- Why the universal thread in any successful story is conflict
- Why perfect testimonials can attract bad clients
- How to ask for great testimonials without feeling awkward
- How to guide your customer through the testimonial
- When to ask for testimonials (not necessarily the end!)
- How to pull customer objections into your testimonials
- Why you should capture your own testimonials
- What format to capture your testimonials in
- What formats to publish in – and why video is king
You can sign up for Justin’s workshops at socialproofclub.com.
January 1, 2020
- in Book Publishing by Rob Drummond
How to Write and Self-Publish a Successful Business Book (feat. Mark Beaumont-Thomas)
If you sell based on trust and DON’T have a book, it’s time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:
- Why the barriers to entry in book publishing are lower than ever
- Why you won’t make money out of a book in isolation
- Which formats to publish your book in
- Why self-publishing costs are less than you might think
- Pros and cons of Amazon’s print-on-demand service (Amazon KDP)
- How to get constructive feedback on your manuscript
- How long your book needs to be
- How to define the scope of the book so you don’t run off-track
- Pros and cons of dictating your book draft
- How we published the first edition of Maze Remarketing in under a month
- Why a non-fiction book should pay attention to the narrative arc
- How long it should take to publish a successful business book
- When to cut off one book and start another
Mark’s website is https://lexiconmarketing.co.uk
November 25, 2019
Optimising Your LinkedIn Profile (feat. Ted Prodromou)
If like Rob, you’re sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.
LinkedIn puts your profile in front of 1000s of people each day. So it’s worth spending some time updating and optimising your profile.
In this podcast, Rob, Jonathan and Ted talk about…
- The importance of using keywords throughout your profile
- Treating your professional headline and summary like a Google ad
- Why using Groups is more challenging than it used to be
- The power of the ‘Insight Tag’
- Why you should be posting content to your company page
- The different types of LinkedIn ads that you need to pay attention to
- LinkedIn is not just for B2B
- And why, even with LinkedIn, you should be building relationships with people not directly sell to them.
You can find Ted online at his website https://yourlinkedincoach.com/