Rob Drummond
Author Archives: Rob Drummond
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Rob Drummond
December 4, 2020
The Market Journey Path (feat. Ryan Baker)
In this episode, we talk to Ryan Baker about ‘The Market Journey Path’.
Listen now to learn:
- What is ‘The Market Journey Path’?
- Why we need to consider our customers and clients as real people, not just dollar signs
- The difference between the buying market and the waiting market
- What to do when people aren’t ready to buy from you
- The importance of knowing your customer’s pain points
- Why it’s important to grow beyond the buying market and into the waiting/contented market
- Why YouTube is a great way to educate your audience
- How you can use your ad content to qualify people
To find out more about Ryan Baker and his company, 417 Marketing, visit https://www.417marketing.com/
November 9, 2020
Conversion Rate Optimisation – Part 2 (feat. Chris Dayley)
In our last conversation with Chris (Episode 37) we only scratched the surface of Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. We continue that conversation in this episode by digging a little deeper and discovering how to run A/B tests.
Listen now to learn:
- The best times of the year to run A/B tests
- The questions to ask in helping create AB tests
- Three things you can do with the simplest of A/B tests
- Why even a failed test can be a huge step forwards
- The minimum threshold of traffic and conversions you need to run A/B tests
- The advantages and disadvantages of hiring an agency to handle your CRO
- A free tool you can use for A/B tests
- The testing tools to use when you’re ready to scale up
To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.
October 14, 2020
Managing Google Ads for Lead Generation (feat. George Krahn)
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There are more PPC agencies around than ever before. You’ll find PPC experts at every networking meeting. But if you generate leads to feed an offline (or these days online!) sales process, it’s hard to find an agency who can deliver GOOD affordable leads to your sales team.
In this episode, Rob and Jonathan talk with George Krahn, who runs an agency helping people create transparent end-to-end online lead generation systems that deliver on a good ROI.
Whether you work for an agency, hire an agency or do the work yourself, you’ll get a lot from this wide-ranging, holistic conversation.
They discuss…
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An 80/20 holistic approach to improve your systems and generate more leads
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The importance of retargeting
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Why you absolutely should be following up with your leads
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The elements that all good CRMs must have
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What an audit of your marketing systems will look like and what you’ll get as a result of one
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Why there’s so much wastage in marketing systems
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A clear example of where data and a simple tweak saved a client tens of thousands of $s
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Why you must have conversion tracking in place
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Why you should know the source of your leads and their most recent activity
To find out more about George Krahn and his agency, Proven Results Marketing, visit https://provenresultsagency.com/.
For the 80/20 Marketing Analysis mentioned in the conversation, visit https://provenresultsagency.com/8020-marketing-analysis/
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September 10, 2020
Conversion Rate Optimisation (feat. Chris Dayley)
In this episode, Rob and Jonathan are talking to Chris Dayley, who specialises in Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. They discuss two techniques that you can apply immediately to your paid advertising strategy. And even if you’re not running ads, there’s a technique you can use to improve conversion rates on your website.
Listen now to learn:
- Why improving your conversion rates is a big win
- What makes a good A/B test (if you haven’t heard of A/B testing then you really should listen to this podcast!)
- Where most people get stuck when running an A/B test
- Why it’s essential to begin with a good business question
- Why you don’t need super design skills to run A/B tests
- The first two A/B tests you can run with any new landing page or advert to get started.
- Why you don’t want to be making assumptions until you have data
- How to run an Existence Test on your homepage
- How much traffic do you need before you can run A/B tests
To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.
August 20, 2020
- in Web Design by Rob Drummond
The True Impact of Page Load Speed on Paid Ads (feat. Dan Wilkinson)
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Page speed has been a big thing in SEO for a long time. But many people don’t realise that page speed is very important for paid advertising too.
Dan Wilkinson started work as an AdWords consultant, but was always deeply interested in Google Analytics. He noticed a few years ago that Google and Facebook were penalising certain advertisers without notice or reason. He started spotting patterns: the things that looked like ad fatigue in Facebook or low impression share in Google were in fact indicators of poor page load speed.
Listen now to learn:
- The typical difference in conversion rate between 2 and 3 seconds
- Why most web developers are ill-equipped to improve site speed
- The difference between a ‘web developer’ and a ‘web optimiser’
- Where the tipping point in performance now lies
- How improving your paid speed can improve ad profitability, without changing your ads
- Why Google has introduced ‘Core Web Vitals’, and why it matters
- The points deduction on page speed for each incremental second in load time
- What Google is measuring in terms of page speed and user experience
- The three measurements Google really cares about
- How to improve performance with lazy loading
- Page speed advice for Shopify users
- Page speed comments on all the main ecommerce platforms
- Page speed challenges with WordPress
- The fastest Shopify and WordPress themes
- The fastest non-WordPress page builder
- A myth surrounding Google Analytics page load time
- Why blindly pasting tracking codes into the head of the page can slow page load time by 10-15 seconds
- How to achieve a 98-100 page speed score
- The page speed problems caused by video
- What fonts improve page speed (and which ones harm it!)
Dan’s website is https://pagespeedoptimized.com/ (notice also how fast it loads!)
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