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Rob Drummond

Author Archives: Rob Drummond

October 6, 2019

Press Release Success Secrets (feat. Neil Anderson)

Download MP3 | Download Neil’s notes on ‘how to make your business newsworthy’

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:

  • The key ingredients of a press release
  • How to grab attention so your press release is actually used
  • How the internet has changed press released
  • What impact press releases can have on SEO (organic search listings)
  • How to identify the right story
  • When to use a press release, and when to run an ad
  • What structure to start with
  • How long a press release takes to produce, and how much it might cost
  • How to expand your PR effectiveness with remarketing

Neil’s website is http://www.neilandersonmedia.com/

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