Author Archives: Rob Drummond
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Author Archives: Rob Drummond
Jonathan and Rob discuss the pervasiveness – and limitations – of the marketing funnel analogy. Including:
– When the funnel analogy helps, and when it doesn’t
– Why the funnel is becoming less and less relevantContinue reading
Rob and Jonathan talk about appropriate content for remarketing ads, including:
– Whether to lead with a story
– What type of stories to use
– How to differentiate between hot and cold traffic
– Why your content is probably good enough… but your stories might not be!Continue reading
The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms.
– What conversion tracking really means
– Why all conversion numbers are relative not absolute
– Why attribution is changing (and what that even means)
– Whether to use Google tag manager
– How to get helpContinue reading
Rob and Jonathan talk about the realities of marketing in 2019 and beyond.Continue reading