Rob Drummond
Author Archives: Rob Drummond
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Rob Drummond
January 12, 2019
- in Core Principles by Rob Drummond
RIP The Marketing Funnel
Jonathan and Rob discuss the pervasiveness – and limitations – of the marketing funnel analogy. Including:
– When the funnel analogy helps, and when it doesn’t
– Why the funnel is becoming less and less relevantContinue reading
January 11, 2019
- in Retargeting by Rob Drummond
How to Create Content for Retargeting Ads
Rob and Jonathan talk about appropriate content for remarketing ads, including:
– Whether to lead with a story
– What type of stories to use
– How to differentiate between hot and cold traffic
– Why your content is probably good enough… but your stories might not be!Continue reading
January 11, 2019
Conversion Tracking Explained
The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms.
– What conversion tracking really means
– Why all conversion numbers are relative not absolute
– Why attribution is changing (and what that even means)
– Whether to use Google tag manager
– How to get helpContinue reading
January 11, 2019
- in Retargeting by Rob Drummond
What Is Remarketing?
Rob and Jonathan talk about the realities of marketing in 2019 and beyond.Continue reading