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Rob Drummond

Author Archives: Rob Drummond

Remarketing with Google Analytics

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Google Analytics allows you to sharpen your remarketing strategy. And best of all, it’s free! Listen now to learn:

  • What remarketing capabilities you get in Google Analytics (beyond native Google Ads)
  • How to avoid marketing to the people who bounce from your website
  • How to improve your remarketing ads click through rate
  • How to remarket to people who interact with particular campaigns, without sending them to unique landing pages
  • An advanced technique for remarketing to mobile traffic
  • How to remarket based on transaction frequency or value
  • Remarketing audiences you’ll still want to configure natively in Google Ads

Announcement: in December 2019 we’ll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics..

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Marketing Automation Done Right (feat. Chris Davis)

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Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:

  • Why it’s harder than ever to select the right marketing tools
  • The single biggest marketing automation mistake
  • How to determine your strategy before selecting tools
  • How to get the most from your tools
  • When to stick with your tools, and when to change platforms
  • What to look for in your marketing service providers
  • How to take ownership of your marketing systems

You can also watch a video version of this episode:

Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

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Facebook & Instagram Insights (feat. Paul Fairbrother – AdEspresso)

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Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist.

Paul used to be a social media manager, and noticed that all the paid channels are now pay to play. Paul used AdEspresso’s tools to create and manage ads at scale, before he before an employee. He realised looking back that he had interacted with 70+ content pieces before becoming an AdEspresso customer.

Things we discuss on this call:

  • The myth of the funnel – why one ebook or one blog post isn’t enough
  • Why there shouldn’t be a divide between organic and paid search teams
  • How PPC automation tools can save you hours each week
  • How to split test in Facebook and Instagram (and how this could half your advertising costs)
  • How to run paid ads successfully if you don’t have hours each day to learn the different platforms
  • Why Instagram should be a part of your advertising strategy
  • Key differences between Facebook and Instagram
  • What sort of images work best on Instagram
  • What works on Instagram, and what doesn’t!
  • Why Instagram can work well for shopping
  • The interrelationship between Google and Facebook ads
  • Why Instagram Stories are under-used
  • Best format for videos (not landscape!)
  • Why use lookalike audiences with your cold Facebook ads
  • Important audience considerations for remarketing

Links:

For more free resources go to https://adespresso.com, and select ‘Academy’ from the top menu.

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Email Marketing Systems Uncovered

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Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best?
 
In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an email marketing system.
 
They discuss..
 
  • The difference between Infusionsoft and MailChimp? (hint: there’s a big difference)
  • Why there are so many different price points
  • Why you absolutely should not send emails directly through your domain or with a service like Gmail, Yahoo, or Hotmail
  • The problem with entry-level tools
  • The difference between list-based and contact-record-based tools
  • The power you can add with correctly used tags and custom fields
  • Why you need to consider what your core system is before you even look at which email marketing system to use
Links
 
If you’re interested in seeing how to send an email in 1984, check out this video.

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