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Rob Drummond

Author Archives: Rob Drummond

November 25, 2019

Optimising Your LinkedIn Profile (feat. Ted Prodromou)

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If like Rob, you’re sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

LinkedIn puts your profile in front of 1000s of people each day. So it’s worth spending some time updating and optimising your profile.

In this podcast, Rob, Jonathan and Ted talk about…

  • The importance of using keywords throughout your profile
  • Treating your professional headline and summary like a Google ad
  • Why using Groups is more challenging than it used to be
  • The power of the ‘Insight Tag’
  • Why you should be posting content to your company page
  • The different types of LinkedIn ads that you need to pay attention to
  • LinkedIn is not just for B2B
  • And why, even with LinkedIn, you should be building relationships with people not directly sell to them.

You can find Ted online at his website https://yourlinkedincoach.com/

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October 6, 2019

Press Release Success Secrets (feat. Neil Anderson)

Download MP3 | Download Neil’s notes on ‘how to make your business newsworthy’

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:

  • The key ingredients of a press release
  • How to grab attention so your press release is actually used
  • How the internet has changed press released
  • What impact press releases can have on SEO (organic search listings)
  • How to identify the right story
  • When to use a press release, and when to run an ad
  • What structure to start with
  • How long a press release takes to produce, and how much it might cost
  • How to expand your PR effectiveness with remarketing

Neil’s website is http://www.neilandersonmedia.com/

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