Rob Drummond
Author Archives: Rob Drummond
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Rob Drummond
October 6, 2019
- in Press Releases by Rob Drummond
Press Release Success Secrets (feat. Neil Anderson)
Download MP3 | Download Neil’s notes on ‘how to make your business newsworthy’
In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:
- The key ingredients of a press release
- How to grab attention so your press release is actually used
- How the internet has changed press released
- What impact press releases can have on SEO (organic search listings)
- How to identify the right story
- When to use a press release, and when to run an ad
- What structure to start with
- How long a press release takes to produce, and how much it might cost
- How to expand your PR effectiveness with remarketing
Neil’s website is http://www.neilandersonmedia.com/
September 20, 2019
- in Show Notes by Rob Drummond
The 80/20 Principle of Ad Testing
September 20, 2019
- in Show Notes by Rob Drummond
LinkedIn Ads and Twitter Ads Explained
September 20, 2019
- in Show Notes by Rob Drummond
Paradigm Shift Ad Writing, with Chad Prince
September 17, 2019
- in Show Notes by Rob Drummond