Author Archives: Rob Drummond
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Author Archives: Rob Drummond
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When we talk to people about LinkedIn ads, we usually hear objections such as:
It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained:
AJ’s website: www.b2linked.com
AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist
AJ’s podcast: The LinkedIn Ads Show Podcast
We’re all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?
One approach is to use something called a ‘Behavioural Engagement Nurture Sequence’… where the marketing people receive from you is driven my the recency of their engagement.
Listen now to learn:
Roland’s website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy..
Offering a ‘lead magnet’ – an incentive for people subscribing to your email list, is a key ingredient in growing your audience.
Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:
Learn more about Vicky’s work and grab her book at www.moxiebooks.co.uk.
Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy – and fail to reveal the true value you provide.
Justin DeMers has a different approach to testimonials. Listen now to learn:
You can sign up for Justin’s workshops at socialproofclub.com.