Rob Drummond

Author Archives: Rob Drummond

March 31, 2019

Messenger Marketing and Bot Building Explained

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Show Notes and PDF Printout

Messenger Marketing and ‘Bot Building’ explained, in 21 minutes! 

Messenger marketing – the act of communicating with prospects and customers through Facebook’s messaging platform – is a big deal right now.

Most of us have at least one messaging platform installed on our phone, and on the face of it open and click through rates are extremely high.

On this episode we examine messenger marketing in detail, and look at some of the advantages and pitfalls. Listen now to learn:

  • Why messenger marketing is NOT a replacement for email
  • The difference between messenger marketing and messenger bots
  • Key things to understand about Facebook Messenger
  • When to use a bot… and when to not
  • Why segmentation and interaction REALLY matters
  • Differences between Facebook ads and messenger marketing (even though it’s the same platform)

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March 22, 2019

Landing Page Tips: Where to Send Paid Traffic

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How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

  • Why ‘ugly’ landing pages can sometimes convert best
  • Whether to create pages in a page builder, or just use your existing website
  • Why there isn’t a single best landing page format
  • What landing pages to use for remarketing traffic
  • How to create synergy between ad and landing page
  • Core principles for landing page design
  • How to monitor and improve page load time (and why this matters)
  • The landing page mistake that gives Rob ‘red mist’ rage

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Email Storytelling Tips: How to Tell Stories That Build Trust

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This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.

Listen now to learn:
 
  • How to tell your story in a way that builds trust
  • Where to place your story in your marketing systems
  • The fundamental role stories play in the transfer of knowledge
  • Why NOT telling your story is like asking your customers to repeatedly eat dry bread
  • How my email storytelling process came about
  • How to negotiate our fears when telling personal stories
  • How many emails you need to tell your ‘core story’
  • Why you’re probably being too hard on your storytelling efforts
  • Why most business stories really suck
  • Key ingredients of a successful story
  • The single most powerful story you can tell

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March 8, 2019

Email Deliverability Hacks: Get Your Emails Delivered

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This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).

Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading