Rob Drummond, Author at The Maze Marketing Podcast

Rob Drummond

Author Archives: Rob Drummond

June 6, 2019

in Tools by Rob Drummond

The Marketing Tools We Use

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In this episode, we discuss nine marketing tools that we think you should pay attention to.

If you’re confused about which marketing tools to use, we’ll help you get started. Listen now to learn:

Why you’re probably asking the wrong marketing questions
Nine marketing tools we prefer
Why pen and paper can be your best marketing tool
Google Ads Editor vs’ Google Adwords. Which is better?
Why you should learn some basic design skills
Find a tool to easily document the ads that you set up
The URL shortening tool that can track sources
The essential tool that connects all other tools
Why you should spend some time to get to know your CRM system
The importance of using a landing page builder
Why you should get friendly with Messenger bots

Here’s the link to our conversation about Messenger Marketing and Bot Building.

June 2, 2019

in Copywriting , Google Ads by Rob Drummond

Paradigm Shift Ad Writing, with Chad Prince

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I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough creative minds in the room, could we quickly write 50 or 100 very different ads?

Listen now to learn:

The big hole people get stuck in when writing ads
How to apply the 80/20 principle to your ad testing
How to test a wide variety of ads without spending a fortune
How to kill ineffective ads quickly
How to accelerate the ads learning curve
How the Swiss Army Knife works
How to employ accelerated human creativity
Why to test both positive AND negative emotions
How to avoid getting emotionally attached to your ads
How to convert high-performing email subject lines into Google or Facebook ads
How to create banner ads on Google without a graphic designer
Why you’re ‘farming’ your ads, not setting and forgetting

Remarketing Lists for Search Ads

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In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn:

What RLSA is, how it works,
How RLSA is different to Google Display and Facebook remarketing
How RLSA can let you safely bid on broad match keywords
Why very detailed keyword research won’t give you the same insights
How to use a RLSA Discovery campaign to sharpen your keyword research
Traffic minimums needed for RLSA
Why remarketing clicks are no longer cheaper (and why this doesn’t matter)

May 17, 2019

in Google Ads by Rob Drummond

How to Hire a Google Ads Agency Without Losing Your Shirt

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We all need help with Google Ads from time to time. It’s a big system, and nobody can specialise in all of it.

The problem is, getting help from a consultant or agency is fraught with risk. It’s a Wild West industry, that seems to be getting more wild as time passes.

So the question is: how should you protect yourself as a business owner? What do you need to know before hiring help?

This conversation provides an insight into how an agency really works, and how to approach one in a way that negates your risk.

May 13, 2019