Rob Drummond, Author at The Maze Marketing Podcast

Rob Drummond

Author Archives: Rob Drummond

January 1, 2020

in Book Publishing by Rob Drummond

How to Write and Self-Publish a Successful Business Book (feat. Mark Beaumont-Thomas)

If you sell based on trust and DON’T have a book, it’s time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:

Why the barriers to entry in book publishing are lower than ever
Why you won’t make money out of a book in isolation
Which formats to publish your book in
Why self-publishing costs are less than you might think
Pros and cons of Amazon’s print-on-demand service (Amazon KDP)
How to get constructive feedback on your manuscript
How long your book needs to be
How to define the scope of the book so you don’t run off-track
Pros and cons of dictating your book draft
How we published the first edition of Maze Remarketing in under a month
Why a non-fiction book should pay attention to the narrative arc
How long it should take to publish a successful business book
When to cut off one book and start another

Mark’s website is https://lexiconmarketing.co.uk

November 25, 2019

in Marketing Strategy by Rob Drummond

Optimising Your LinkedIn Profile (feat. Ted Prodromou)

Download MP3

If like Rob, you’re sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

LinkedIn puts your profile in front of 1000s of people each day. So it’s worth spending some time updating and optimising your profile.

In this podcast, Rob, Jonathan and Ted talk about…

The importance of using keywords throughout your profile
Treating your professional headline and summary like a Google ad
Why using Groups is more challenging than it used to be
The power of the ‘Insight Tag’
Why you should be posting content to your company page
The different types of LinkedIn ads that you need to pay attention to
LinkedIn is not just for B2B
And why, even with LinkedIn, you should be building relationships with people not directly sell to them.

You can find Ted online at his website https://yourlinkedincoach.com/

October 6, 2019

in Press Releases by Rob Drummond

Press Release Success Secrets (feat. Neil Anderson)

Download MP3 | Download Neil’s notes on ‘how to make your business newsworthy’

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn: