Grab Maze Remarketing for 1 Penny!

Grab a paperback copy of Maze Remarketing: The 80/20 Approach to Profitable Multi-Channel Retargeting Ads. Just 1 penny plus cost-price worldwide shipping.

Rob Drummond

Author Archives: Rob Drummond

Email Storytelling Tips: How to Tell Stories That Build Trust

Download MP3

This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.

Listen now to learn:
 
  • How to tell your story in a way that builds trust
  • Where to place your story in your marketing systems
  • The fundamental role stories play in the transfer of knowledge
  • Why NOT telling your story is like asking your customers to repeatedly eat dry bread
  • How my email storytelling process came about
  • How to negotiate our fears when telling personal stories
  • How many emails you need to tell your ‘core story’
  • Why you’re probably being too hard on your storytelling efforts
  • Why most business stories really suck
  • Key ingredients of a successful story
  • The single most powerful story you can tell

Continue reading

March 8, 2019

Email Deliverability Hacks: Get Your Emails Delivered

Download MP3

This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).

Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading

February 1, 2019

Maze Marketing Explained: What Is The Maze

MP3 Download

Show Notes and PDF Printout

Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:

– Why marketing is less linear than ever before, with many more touch points
– Why impression-assisted conversions matter more than most people realise
– Why it is valuable to add depth to your marketing, rather than optimised simplicityContinue reading

January 25, 2019

Facebook Ad Policy Violations

MP3 Download

In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or recourse. The Facebook machine has effectively just said “no”.

Ad policy violations have become a regular part of life for advertisers on Google and Facebook, so in this episode we discuss why this can happen, and what you can do about it.Continue reading