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Rob Drummond

Author Archives: Rob Drummond

March 22, 2019

Landing Page Tips: Where to Send Paid Traffic

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How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

  • Why ‘ugly’ landing pages can sometimes convert best
  • Whether to create pages in a page builder, or just use your existing website
  • Why there isn’t a single best landing page format
  • What landing pages to use for remarketing traffic
  • How to create synergy between ad and landing page
  • Core principles for landing page design
  • How to monitor and improve page load time (and why this matters)
  • The landing page mistake that gives Rob ‘red mist’ rage

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Email Storytelling Tips: How to Tell Stories That Build Trust

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This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.

Listen now to learn:
 
  • How to tell your story in a way that builds trust
  • Where to place your story in your marketing systems
  • The fundamental role stories play in the transfer of knowledge
  • Why NOT telling your story is like asking your customers to repeatedly eat dry bread
  • How my email storytelling process came about
  • How to negotiate our fears when telling personal stories
  • How many emails you need to tell your ‘core story’
  • Why you’re probably being too hard on your storytelling efforts
  • Why most business stories really suck
  • Key ingredients of a successful story
  • The single most powerful story you can tell

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March 8, 2019

Email Deliverability Hacks: Get Your Emails Delivered

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This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).

Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading

February 1, 2019

Maze Marketing Explained: What Is The Maze

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Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:

– Why marketing is less linear than ever before, with many more touch points
– Why impression-assisted conversions matter more than most people realise
– Why it is valuable to add depth to your marketing, rather than optimised simplicityContinue reading