January 27, 2020

How to Write a Truly Great Book (feat. Vicky Fraser)

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Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:

  • Why most business books are dull
  • How to decide the scope of the book
  • Why your book should be a delight to read
  • Where to start your planning
  • Why the ‘big idea’ for your book will often emerge over time
  • Whether to write your own book… or hire a ghost writer
  • Why work with at least one writing accountability partner
  • How to plan and protect your writing time
  • Why to strictly separate writing and editing
  • Why to keep one person in mind when you’re writing
  • Why your stories and anecdotes don’t have to be strictly true
  • How to test your stories before including them in your book
  • How to reuse and re-purpose content when writing your book
  • How to promote your book once it’s written (and why to start this NOW)
  • How to come up with your book title
  • When to write the back blurb (hint: not as you’re about to publish the book!)

Learn more about Vicky’s work and grab her book at www.moxiebooks.co.uk.

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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