January 1, 2020

How to Write and Self-Publish a Successful Business Book (feat. Mark Beaumont-Thomas)

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If you sell based on trust and DON’T have a book, it’s time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:

  • Why the barriers to entry in book publishing are lower than ever
  • Why you won’t make money out of a book in isolation
  • Which formats to publish your book in
  • Why self-publishing costs are less than you might think
  • Pros and cons of Amazon’s print-on-demand service (Amazon KDP)
  • How to get constructive feedback on your manuscript
  • How long your book needs to be
  • How to define the scope of the book so you don’t run off-track
  • Pros and cons of dictating your book draft
  • How we published the first edition of Maze Remarketing in under a month
  • Why a non-fiction book should pay attention to the narrative arc
  • How long it should take to publish a successful business book
  • When to cut off one book and start another

Mark’s website is https://lexiconmarketing.co.uk

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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