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Category Archives for "Book Publishing"

January 27, 2020

How to Write a Truly Great Book (feat. Vicky Fraser)

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Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:

  • Why most business books are dull
  • How to decide the scope of the book
  • Why your book should be a delight to read
  • Where to start your planning
  • Why the ‘big idea’ for your book will often emerge over time
  • Whether to write your own book… or hire a ghost writer
  • Why work with at least one writing accountability partner
  • How to plan and protect your writing time
  • Why to strictly separate writing and editing
  • Why to keep one person in mind when you’re writing
  • Why your stories and anecdotes don’t have to be strictly true
  • How to test your stories before including them in your book
  • How to reuse and re-purpose content when writing your book
  • How to promote your book once it’s written (and why to start this NOW)
  • How to come up with your book title
  • When to write the back blurb (hint: not as you’re about to publish the book!)

Learn more about Vicky’s work and grab her book at www.moxiebooks.co.uk.

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January 1, 2020

How to Write and Self-Publish a Successful Business Book (feat. Mark Beaumont-Thomas)

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If you sell based on trust and DON’T have a book, it’s time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:

  • Why the barriers to entry in book publishing are lower than ever
  • Why you won’t make money out of a book in isolation
  • Which formats to publish your book in
  • Why self-publishing costs are less than you might think
  • Pros and cons of Amazon’s print-on-demand service (Amazon KDP)
  • How to get constructive feedback on your manuscript
  • How long your book needs to be
  • How to define the scope of the book so you don’t run off-track
  • Pros and cons of dictating your book draft
  • How we published the first edition of Maze Remarketing in under a month
  • Why a non-fiction book should pay attention to the narrative arc
  • How long it should take to publish a successful business book
  • When to cut off one book and start another

Mark’s website is https://lexiconmarketing.co.uk

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