Category Archives for "Book Publishing"
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Grab a paperback copy of Maze Remarketing: The 80/20 Approach to Profitable Multi-Channel Retargeting Ads. Just 1 penny plus cost-price worldwide shipping.
January 27, 2020
- in Book Publishing by Rob Drummond
How to Write a Truly Great Book (feat. Vicky Fraser)
Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:
- Why most business books are dull
- How to decide the scope of the book
- Why your book should be a delight to read
- Where to start your planning
- Why the ‘big idea’ for your book will often emerge over time
- Whether to write your own book… or hire a ghost writer
- Why work with at least one writing accountability partner
- How to plan and protect your writing time
- Why to strictly separate writing and editing
- Why to keep one person in mind when you’re writing
- Why your stories and anecdotes don’t have to be strictly true
- How to test your stories before including them in your book
- How to reuse and re-purpose content when writing your book
- How to promote your book once it’s written (and why to start this NOW)
- How to come up with your book title
- When to write the back blurb (hint: not as you’re about to publish the book!)
Learn more about Vicky’s work and grab her book at www.moxiebooks.co.uk.
January 1, 2020
- in Book Publishing by Rob Drummond
How to Write and Self-Publish a Successful Business Book (feat. Mark Beaumont-Thomas)
If you sell based on trust and DON’T have a book, it’s time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:
- Why the barriers to entry in book publishing are lower than ever
- Why you won’t make money out of a book in isolation
- Which formats to publish your book in
- Why self-publishing costs are less than you might think
- Pros and cons of Amazon’s print-on-demand service (Amazon KDP)
- How to get constructive feedback on your manuscript
- How long your book needs to be
- How to define the scope of the book so you don’t run off-track
- Pros and cons of dictating your book draft
- How we published the first edition of Maze Remarketing in under a month
- Why a non-fiction book should pay attention to the narrative arc
- How long it should take to publish a successful business book
- When to cut off one book and start another
Mark’s website is https://lexiconmarketing.co.uk