How to Write and Self-Publish a Successful Business Book (feat. Mark Beaumont-Thomas)

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If you sell based on trust and DON’T have a book, it’s time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:

• Why the barriers to entry in book publishing are lower than ever
• Why you won’t make money out of a book in isolation
• Which formats to publish your book in
• Why self-publishing costs are less than you might think
• Pros and cons of Amazon’s print-on-demand service (Amazon KDP)
• How to get constructive feedback on your manuscript
• How long your book needs to be
• How to define the scope of the book so you don’t run off-track
• Pros and cons of dictating your book draft
• How we published the first edition of Maze Remarketing in under a month
• Why a non-fiction book should pay attention to the narrative arc
• How long it should take to publish a successful business book
• When to cut off one book and start another

Mark’s website is https://lexiconmarketing.co.uk

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