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Category Archives for "Copywriting"

Behavioural Engagement Nurture Sequences (feat. Roland Eva)

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We’re all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?

One approach is to use something called a ‘Behavioural Engagement Nurture Sequence’… where the marketing people receive from you is driven my the recency of their engagement.

Listen now to learn:

  • Why a long-form sales page can easily out-perform webinars and sales teams
  • How people really read (and re-read) sales pages
  • Whether to use a video sales letter or a long copy sales page (and the one exception)
  • How a behavioural engagement nurture sequence differs from a conventional nurture sequence
  • Why you need content in multiple formats
  • How many emails you really need to write
  • What to do with unengaged contacts
  • How to organise all your marketing nurture efforts around the principle RFM (recency, frequency and money)
  • What a Fibonacci sequence is, and how to incorporate it into your efforts

Roland’s website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy..

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February 16, 2020

12 Effective Lead Magnets (feat. James Daniel)

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Offering a ‘lead magnet’ – an incentive for people subscribing to your email list, is a key ingredient in growing your audience.

The trouble is, most lead magnets don’t work as well as they used to. In this episode, copywriter James Daniel explains:
  • Why the humble ‘special report’ has taken a battering in recent years
  • Why lead magnet signup rates have tumbled
  • James’ insights from testing all kinds of lead magnets
  • 12-types of lead magnets to consider testing in your marketing
  • Why the title of your lead magnet is critically important… and how to get it right
  • How long your lead magnet should be
  • How to define the scope of your lead magnet
  • What to put on your lead magnet thank you pages
  • The difference between influence and manipulation
  • Whether to focus your lead magnet on pain or gain
To grab James’ full list of 12 effective lead magnets, email james@jamesthecopywriter.co.uk with ‘lead magnet’ in subject line.

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Paradigm Shift Ad Writing, with Chad Prince

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I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough creative minds in the room, could we quickly write 50 or 100 very different ads?
Listen now to learn:
  • The big hole people get stuck in when writing ads
  • How to apply the 80/20 principle to your ad testing
  • How to test a wide variety of ads without spending a fortune
  • How to kill ineffective ads quickly
  • How to accelerate the ads learning curve
  • How the Swiss Army Knife works
  • How to employ accelerated human creativity
  • Why to test both positive AND negative emotions
  • How to avoid getting emotionally attached to your ads
  • How to convert high-performing email subject lines into Google or Facebook ads
  • How to create banner ads on Google without a graphic designer
  • Why you’re ‘farming’ your ads, not setting and forgetting

Links

Perry Marshall’s Swiss Army Knife tool training is available here. Perry’s 80/20 Sales and Marketing book (mentioned by Chad) is here. The Swiss Army Knife tool (also mentioned by Chad) is here.
Chad’s email address is cp@chadprince.com.  

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