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Category Archives for "Copywriting"

Paradigm Shift Ad Writing, with Chad Prince

Download MP3 | PDF Show Notes

I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough creative minds in the room, could we quickly write 50 or 100 very different ads?
Listen now to learn:
  • The big hole people get stuck in when writing ads
  • How to apply the 80/20 principle to your ad testing
  • How to test a wide variety of ads without spending a fortune
  • How to kill ineffective ads quickly
  • How to accelerate the ads learning curve
  • How the Swiss Army Knife works
  • How to employ accelerated human creativity
  • Why to test both positive AND negative emotions
  • How to avoid getting emotionally attached to your ads
  • How to convert high-performing email subject lines into Google or Facebook ads
  • How to create banner ads on Google without a graphic designer
  • Why you’re ‘farming’ your ads, not setting and forgetting

Links

Perry Marshall’s Swiss Army Knife tool training is available here. Perry’s 80/20 Sales and Marketing book (mentioned by Chad) is here. The Swiss Army Knife tool (also mentioned by Chad) is here.
Chad’s email address is cp@chadprince.com.  

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