Category Archives for "Email Marketing"
June 13, 2019
- in Email Marketing by Rob Drummond
Email marketing myths debunked (feat. Josh Earl)
In this episode, we’re debunking some of the most common myths surrounding email marketing.
Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about…
- Inactive subscribers: Should they stay or should they go?
- When it’s worth including a p.s. in our emails
- When should we nurture and when should we sell in our emails
- Why email service providers are not all equal
- Why many people set up overly complex email marketing systems
- Some valuable advice for anyone getting started with email marketing
- Should we segment our messages for different audiences
Visit Josh’s website to learn more about him
March 15, 2019
- in Email Marketing , Storytelling by Rob Drummond
Email Storytelling Tips: How to Tell Stories That Build Trust
This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.
Listen now to learn:
- How to tell your story in a way that builds trust
- Where to place your story in your marketing systems
- The fundamental role stories play in the transfer of knowledge
- Why NOT telling your story is like asking your customers to repeatedly eat dry bread
- How my email storytelling process came about
- How to negotiate our fears when telling personal stories
- How many emails you need to tell your ‘core story’
- Why you’re probably being too hard on your storytelling efforts
- Why most business stories really suck
- Key ingredients of a successful story
- The single most powerful story you can tell
March 8, 2019
- in Email Marketing by Rob Drummond
Email Deliverability Hacks: Get Your Emails Delivered
This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).
Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading