Category Archives for "Email Marketing"

June 13, 2019

Email marketing myths debunked (feat. Josh Earl)

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In this episode, we’re debunking some of the most common myths surrounding email marketing.

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about…

  • Inactive subscribers: Should they stay or should they go?
  • When it’s worth including a p.s. in our emails
  • When should we nurture and when should we sell in our emails
  • Why email service providers are not all equal
  • Why many people set up overly complex email marketing systems
  • Some valuable advice for anyone getting started with email marketing
  • Should we segment our messages for different audiences

Visit Josh’s website to learn more about him

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Email Storytelling Tips: How to Tell Stories That Build Trust

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This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.

Listen now to learn:
 
  • How to tell your story in a way that builds trust
  • Where to place your story in your marketing systems
  • The fundamental role stories play in the transfer of knowledge
  • Why NOT telling your story is like asking your customers to repeatedly eat dry bread
  • How my email storytelling process came about
  • How to negotiate our fears when telling personal stories
  • How many emails you need to tell your ‘core story’
  • Why you’re probably being too hard on your storytelling efforts
  • Why most business stories really suck
  • Key ingredients of a successful story
  • The single most powerful story you can tell

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March 8, 2019

Email Deliverability Hacks: Get Your Emails Delivered

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This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).

Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading