Category Archives for "Email Marketing"

Email Storytelling Tips: How to Tell Stories That Build Trust

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This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.

Listen now to learn:
 
  • How to tell your story in a way that builds trust
  • Where to place your story in your marketing systems
  • The fundamental role stories play in the transfer of knowledge
  • Why NOT telling your story is like asking your customers to repeatedly eat dry bread
  • How my email storytelling process came about
  • How to negotiate our fears when telling personal stories
  • How many emails you need to tell your ‘core story’
  • Why you’re probably being too hard on your storytelling efforts
  • Why most business stories really suck
  • Key ingredients of a successful story
  • The single most powerful story you can tell

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March 8, 2019

Email Deliverability Hacks: Get Your Emails Delivered

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This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).

Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading