Category Archives for "Email Marketing"
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March 31, 2020
Behavioural Engagement Nurture Sequences (feat. Roland Eva)
We’re all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?
One approach is to use something called a ‘Behavioural Engagement Nurture Sequence’… where the marketing people receive from you is driven my the recency of their engagement.
Listen now to learn:
- Why a long-form sales page can easily out-perform webinars and sales teams
- How people really read (and re-read) sales pages
- Whether to use a video sales letter or a long copy sales page (and the one exception)
- How a behavioural engagement nurture sequence differs from a conventional nurture sequence
- Why you need content in multiple formats
- How many emails you really need to write
- What to do with unengaged contacts
- How to organise all your marketing nurture efforts around the principle RFM (recency, frequency and money)
- What a Fibonacci sequence is, and how to incorporate it into your efforts
Roland’s website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy..
July 25, 2019
Email Marketing Systems Uncovered
Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best?
In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an email marketing system.
They discuss..
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The difference between Infusionsoft and MailChimp? (hint: there’s a big difference)
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Why there are so many different price points
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Why you absolutely should not send emails directly through your domain or with a service like Gmail, Yahoo, or Hotmail
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The problem with entry-level tools
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The difference between list-based and contact-record-based tools
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The power you can add with correctly used tags and custom fields
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Why you need to consider what your core system is before you even look at which email marketing system to use
Links
June 13, 2019
- in Email Marketing by Rob Drummond
Email marketing myths debunked (feat. Josh Earl)
In this episode, we’re debunking some of the most common myths surrounding email marketing.
Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about…
- Inactive subscribers: Should they stay or should they go?
- When it’s worth including a p.s. in our emails
- When should we nurture and when should we sell in our emails
- Why email service providers are not all equal
- Why many people set up overly complex email marketing systems
- Some valuable advice for anyone getting started with email marketing
- Should we segment our messages for different audiences
Visit Josh’s website to learn more about him
March 15, 2019
- in Email Marketing , Storytelling by Rob Drummond
Email Storytelling Tips: How to Tell Stories That Build Trust
This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.
Listen now to learn:
- How to tell your story in a way that builds trust
- Where to place your story in your marketing systems
- The fundamental role stories play in the transfer of knowledge
- Why NOT telling your story is like asking your customers to repeatedly eat dry bread
- How my email storytelling process came about
- How to negotiate our fears when telling personal stories
- How many emails you need to tell your ‘core story’
- Why you’re probably being too hard on your storytelling efforts
- Why most business stories really suck
- Key ingredients of a successful story
- The single most powerful story you can tell
March 8, 2019
- in Email Marketing by Rob Drummond
Email Deliverability Hacks: Get Your Emails Delivered
This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).
Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading