Category Archives for "Email Marketing"
March 15, 2019
- in Email Marketing , Storytelling by Rob Drummond
Email Storytelling Tips: How to Tell Stories That Build Trust
This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.
Listen now to learn:
- How to tell your story in a way that builds trust
- Where to place your story in your marketing systems
- The fundamental role stories play in the transfer of knowledge
- Why NOT telling your story is like asking your customers to repeatedly eat dry bread
- How my email storytelling process came about
- How to negotiate our fears when telling personal stories
- How many emails you need to tell your ‘core story’
- Why you’re probably being too hard on your storytelling efforts
- Why most business stories really suck
- Key ingredients of a successful story
- The single most powerful story you can tell
March 8, 2019
- in Email Marketing by Rob Drummond
Email Deliverability Hacks: Get Your Emails Delivered
This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).
Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading