Category Archives for "Core Principles"
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July 25, 2019
Email Marketing Systems Uncovered
Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best?
In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an email marketing system.
They discuss..
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The difference between Infusionsoft and MailChimp? (hint: there’s a big difference)
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Why there are so many different price points
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Why you absolutely should not send emails directly through your domain or with a service like Gmail, Yahoo, or Hotmail
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The problem with entry-level tools
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The difference between list-based and contact-record-based tools
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The power you can add with correctly used tags and custom fields
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Why you need to consider what your core system is before you even look at which email marketing system to use
Links
July 1, 2019
- in Core Principles by Rob Drummond
Holistic Marketing feat. Ben Hunt
In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, “Save the pixel” and “Web design is dead”.
Ben shares a sneak peek at a new concept he’s developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business.
In their discussion of Holistic Marketing, they cover…
- Why web design is more marketing than creative design
- How you ‘find your space’ and ‘find your place in time’
- How to create different ways for people to access what you’re offering and why this is important
- Why you should be as generous as you can with your content
- Why you shouldn’t simply choose a niche. You must be that niche.
- Getting paid for who you are not what you do
- The power of interviews for generating content
- Looking to the past and the future for content ideas, but inhabiting the present
Links
All Ben’s books are available for free on his website, http://benhunt.com/books/.
April 5, 2019
- in Core Principles by Rob Drummond
The 80/20 Principle of Ad Testing
The ‘80/20’ or Pareto principle is an established mathematical fact. Everything in the world that can be impacted by positive or negative feedback loops is impacted by this… including your ads.
A small number of your ads will drive the most profit…
While a small number of ads will cost you large amounts of money.
Most of the time this effect is hidden. In this episode we explain how this works, why it is so important, and how to leverage the 80/20 effect in your paid ads strategy. Listen now to learn:
- What craters on the moon have to do with the success (and failure) of your ads
- What Jeff Bezos, Bill Gates and Waffen Buffet also have to do with the success of your ads
- Why ‘80’ and ‘20’ is misleading
- Why you need to be testing more ads… and expecting most of them to fail
For more on the 80/20 curve we recommend Perry Marshall’s book 80/20 Sales and Marketing.
February 1, 2019
- in Core Principles by Rob Drummond
Maze Marketing Explained: What Is The Maze
Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:
– Why marketing is less linear than ever before, with many more touch points
– Why impression-assisted conversions matter more than most people realise
– Why it is valuable to add depth to your marketing, rather than optimised simplicityContinue reading
January 12, 2019
- in Core Principles by Rob Drummond
RIP The Marketing Funnel
Jonathan and Rob discuss the pervasiveness – and limitations – of the marketing funnel analogy. Including:
– When the funnel analogy helps, and when it doesn’t
– Why the funnel is becoming less and less relevantContinue reading