Category Archives for "Core Principles"

April 5, 2019

The 80/20 Principle of Ad Testing

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The ‘80/20’ or Pareto principle is an established mathematical fact. Everything in the world that can be impacted by positive or negative feedback loops is impacted by this… including your ads.

A small number of your ads will drive the most profit…

While a small number of ads will cost you large amounts of money.

Most of the time this effect is hidden. In this episode we explain how this works, why it is so important, and how to leverage the 80/20 effect in your paid ads strategy. Listen now to learn:

  • What craters on the moon have to do with the success (and failure) of your ads
  • What Jeff Bezos, Bill Gates and Waffen Buffet also have to do with the success of your ads
  • Why ‘80’ and ‘20’ is misleading
  • Why you need to be testing more ads… and expecting most of them to fail

For more on the 80/20 curve we recommend Perry Marshall’s book 80/20 Sales and Marketing.

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February 1, 2019

Maze Marketing Explained: What Is The Maze

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Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:

– Why marketing is less linear than ever before, with many more touch points
– Why impression-assisted conversions matter more than most people realise
– Why it is valuable to add depth to your marketing, rather than optimised simplicityContinue reading