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Category Archives for "Facebook Ads"

Facebook & Instagram Insights (feat. Paul Fairbrother – AdEspresso)

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Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist.

Paul used to be a social media manager, and noticed that all the paid channels are now pay to play. Paul used AdEspresso’s tools to create and manage ads at scale, before he before an employee. He realised looking back that he had interacted with 70+ content pieces before becoming an AdEspresso customer.

Things we discuss on this call:

  • The myth of the funnel – why one ebook or one blog post isn’t enough
  • Why there shouldn’t be a divide between organic and paid search teams
  • How PPC automation tools can save you hours each week
  • How to split test in Facebook and Instagram (and how this could half your advertising costs)
  • How to run paid ads successfully if you don’t have hours each day to learn the different platforms
  • Why Instagram should be a part of your advertising strategy
  • Key differences between Facebook and Instagram
  • What sort of images work best on Instagram
  • What works on Instagram, and what doesn’t!
  • Why Instagram can work well for shopping
  • The interrelationship between Google and Facebook ads
  • Why Instagram Stories are under-used
  • Best format for videos (not landscape!)
  • Why use lookalike audiences with your cold Facebook ads
  • Important audience considerations for remarketing

Links:

For more free resources go to https://adespresso.com, and select ‘Academy’ from the top menu.

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Facebook Conversion Tracking Explained

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In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you’re spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn:
  • The essentials of Facebook conversion tracking
  • The relationship between the global site pixel, custom conversions, and custom events
  • What goes in under the hood
  • Why tracking can fail
  • Why the number of ‘leads’ Facebook is reporting might not reflect your true number of leads
  • The difference between events and conversions
  • Why these problems are nothing new!

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January 25, 2019

Facebook Ad Policy Violations

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In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or recourse. The Facebook machine has effectively just said “no”.

Ad policy violations have become a regular part of life for advertisers on Google and Facebook, so in this episode we discuss why this can happen, and what you can do about it.Continue reading