You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are!
Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions.
In this episode, Rob and Jonathan talk about why, when you’re starting to run remarketing ads you should never have this setting active. They’ll show you how to turn this default feature off.
And, the right time to turn it back on.
NB: Rob mentions ‘conservative optimisation’. Google is in the process of renaming this ‘targeting expansion’.
I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough creative minds in the room, could we quickly write 50 or 100 very different ads?
Listen now to learn:
The big hole people get stuck in when writing ads
How to apply the 80/20 principle to your ad testing
How to test a wide variety of ads without spending a fortune
How to kill ineffective ads quickly
How to accelerate the ads learning curve
How the Swiss Army Knife works
How to employ accelerated human creativity
Why to test both positive AND negative emotions
How to avoid getting emotionally attached to your ads
How to convert high-performing email subject lines into Google or Facebook ads
How to create banner ads on Google without a graphic designer
Why you’re ‘farming’ your ads, not setting and forgetting
Perry Marshall’s Swiss Army Knife tool training is available here. Perry’s 80/20 Sales and Marketing book (mentioned by Chad) is here. The Swiss Army Knife tool (also mentioned by Chad) is here.
In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn:
What RLSA is, how it works,
How RLSA is different to Google Display and Facebook remarketing
How RLSA can let you safely bid on broad match keywords
Why very detailed keyword research won’t give you the same insights
How to use a RLSA Discovery campaign to sharpen your keyword research
Traffic minimums needed for RLSA
Why remarketing clicks are no longer cheaper (and why this doesn’t matter)