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Category Archives for "Google Ads"

June 21, 2019

Google Remarketing Shenanigans

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You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are!
 
Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions.
 
In this episode, Rob and Jonathan talk about why, when you’re starting to run remarketing ads you should never have this setting active. They’ll show you how to turn this default feature off.
 
And, the right time to turn it back on.
 
NB: Rob mentions ‘conservative optimisation’. Google is in the process of renaming this ‘targeting expansion’.
 
 

Select ‘No automated targeting’

 

‘Targeting expansion’ replaces ‘Conservative optimisation’.

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Paradigm Shift Ad Writing, with Chad Prince

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I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough creative minds in the room, could we quickly write 50 or 100 very different ads?
Listen now to learn:
  • The big hole people get stuck in when writing ads
  • How to apply the 80/20 principle to your ad testing
  • How to test a wide variety of ads without spending a fortune
  • How to kill ineffective ads quickly
  • How to accelerate the ads learning curve
  • How the Swiss Army Knife works
  • How to employ accelerated human creativity
  • Why to test both positive AND negative emotions
  • How to avoid getting emotionally attached to your ads
  • How to convert high-performing email subject lines into Google or Facebook ads
  • How to create banner ads on Google without a graphic designer
  • Why you’re ‘farming’ your ads, not setting and forgetting

Links

Perry Marshall’s Swiss Army Knife tool training is available here. Perry’s 80/20 Sales and Marketing book (mentioned by Chad) is here. The Swiss Army Knife tool (also mentioned by Chad) is here.
Chad’s email address is cp@chadprince.com.  

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Remarketing Lists for Search Ads

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In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn:
  • What RLSA is, how it works,
  • How RLSA is different to Google Display and Facebook remarketing
  • How RLSA can let you safely bid on broad match keywords
  • Why very detailed keyword research won’t give you the same insights
  • How to use a RLSA Discovery campaign to sharpen your keyword research
  • Traffic minimums needed for RLSA
  • Why remarketing clicks are no longer cheaper (and why this doesn’t matter)

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May 17, 2019

How to Hire a Google Ads Agency Without Losing Your Shirt

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We all need help with Google Ads from time to time. It’s a big system, and nobody can specialise in all of it.
 
The problem is, getting help from a consultant or agency is fraught with risk. It’s a Wild West industry, that seems to be getting more wild as time passes.
 
So the question is: how should you protect yourself as a business owner? What do you need to know before hiring help?
 
This conversation provides an insight into how an agency really works, and how to approach one in a way that negates your risk. 

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