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Category Archives for "Google Analytics"

Remarketing with Google Analytics

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Google Analytics allows you to sharpen your remarketing strategy. And best of all, it’s free! Listen now to learn:

  • What remarketing capabilities you get in Google Analytics (beyond native Google Ads)
  • How to avoid marketing to the people who bounce from your website
  • How to improve your remarketing ads click through rate
  • How to remarket to people who interact with particular campaigns, without sending them to unique landing pages
  • An advanced technique for remarketing to mobile traffic
  • How to remarket based on transaction frequency or value
  • Remarketing audiences you’ll still want to configure natively in Google Ads

Announcement: in December 2019 we’ll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics..

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