The Professional Approach To LinkedIn Ads (feat. AJ Wilcox)

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When we talk to people about LinkedIn ads, we usually hear objections such as:

• “Do they really work?” (Yes)
• “Aren’t they expensive?” (Cost per qualified lead can be low)

It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained:

• What ad format to run with 95% of the time
• Whether to use single image or single video ads
• Whether to write long or short copy ads
• Why people go to LinkedIn, and how they respond to ads
• How we now have engagement retargeting on LinkedIn 🙂 🙂 🙂
• Why the targeting options on LinkedIn are essential for B2B marketing
• What customer lifetime value you need to run LinkedIn ads profitably
• What kinds of offers work on LinkedIn (i.e. what to say in your LinkedIn ads)
• How to get very senior people to respond to your ads
• How long to run an offer before changing it
• What is a reasonable testing budget for new LinkedIn advertisers
• What’s the lowest budget you can spend to still see results
• How to complement your paid LinkedIn efforts with organic networking
• The breakdown between mobile and desktop impressions
• The two biggest mistakes people make (i.e. how to avoid the ‘LinkedIn Stupidity Tax’)
• How many ads to test at any time

AJ’s website: www.b2linked.com

AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist

AJ’s podcast: The LinkedIn Ads Show Podcast

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LinkedIn Ads and Twitter Ads Explained

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Have you tested LinkedIn and Twitter ads? Did you know you can create retargeting audiences on these platforms?

LinkedIn and Twitter may not be a core part of your marketing strategy, but most of us make assumptions about these platforms. In this episode we talk about some of the ad formats available, and the retargeting options.Continue reading