Category Archives for "Marketing Automation"
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March 31, 2020
Behavioural Engagement Nurture Sequences (feat. Roland Eva)
We’re all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?
One approach is to use something called a ‘Behavioural Engagement Nurture Sequence’… where the marketing people receive from you is driven my the recency of their engagement.
Listen now to learn:
- Why a long-form sales page can easily out-perform webinars and sales teams
- How people really read (and re-read) sales pages
- Whether to use a video sales letter or a long copy sales page (and the one exception)
- How a behavioural engagement nurture sequence differs from a conventional nurture sequence
- Why you need content in multiple formats
- How many emails you really need to write
- What to do with unengaged contacts
- How to organise all your marketing nurture efforts around the principle RFM (recency, frequency and money)
- What a Fibonacci sequence is, and how to incorporate it into your efforts
Roland’s website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy..
September 5, 2019
Marketing Automation Done Right (feat. Chris Davis)
Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:
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Why it’s harder than ever to select the right marketing tools
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The single biggest marketing automation mistake
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How to determine your strategy before selecting tools
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How to get the most from your tools
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When to stick with your tools, and when to change platforms
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What to look for in your marketing service providers
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How to take ownership of your marketing systems
You can also watch a video version of this episode:
Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.