Category Archives for "Marketing Automation"
Grab a paperback copy of Maze Remarketing: The 80/20 Approach to Profitable Multi-Channel Retargeting Ads. Just 1 penny plus cost-price worldwide shipping.
We’re all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?
One approach is to use something called a ‘Behavioural Engagement Nurture Sequence’… where the marketing people receive from you is driven my the recency of their engagement.
Listen now to learn:
Roland’s website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy..
Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:
You can also watch a video version of this episode:
Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.