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Category Archives for "Marketing Automation"

Behavioural Engagement Nurture Sequences (feat. Roland Eva)

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We’re all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?

One approach is to use something called a ‘Behavioural Engagement Nurture Sequence’… where the marketing people receive from you is driven my the recency of their engagement.

Listen now to learn:

  • Why a long-form sales page can easily out-perform webinars and sales teams
  • How people really read (and re-read) sales pages
  • Whether to use a video sales letter or a long copy sales page (and the one exception)
  • How a behavioural engagement nurture sequence differs from a conventional nurture sequence
  • Why you need content in multiple formats
  • How many emails you really need to write
  • What to do with unengaged contacts
  • How to organise all your marketing nurture efforts around the principle RFM (recency, frequency and money)
  • What a Fibonacci sequence is, and how to incorporate it into your efforts

Roland’s website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy..

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Marketing Automation Done Right (feat. Chris Davis)

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Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:

  • Why it’s harder than ever to select the right marketing tools
  • The single biggest marketing automation mistake
  • How to determine your strategy before selecting tools
  • How to get the most from your tools
  • When to stick with your tools, and when to change platforms
  • What to look for in your marketing service providers
  • How to take ownership of your marketing systems

You can also watch a video version of this episode:

Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

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