Subscribe To The Show Free

Never miss an episode: join our free email list to receive our best remarketing advice and new podcast alerts...

Category Archives for "Marketing Strategy"

Conversion Rate Optimisation (feat. Chris Dayley)

Download MP3

 
In this episode, Rob and Jonathan are talking to Chris Dayley, who specialises in Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. They discuss two techniques that you can apply immediately to your paid advertising strategy. And even if you’re not running ads, there’s a technique you can use to improve conversion rates on your website. 
 
Listen now to learn:
 
  • Why improving your conversion rates is a big win
  • What makes a good A/B test (if you haven’t heard of A/B testing then you really should listen to this podcast!)
  • Where most people get stuck when running an A/B test
  • Why it’s essential to begin with a good business question
  • Why you don’t need super design skills to run A/B tests
  • The first two A/B tests you can run with any new landing page or advert to get started.
  • Why you don’t want to be making assumptions until you have data
  • How to run an Existence Test on your homepage
  • How much traffic do you need before you can run A/B tests
To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.
 

Continue reading

November 25, 2019

Optimising Your LinkedIn Profile (feat. Ted Prodromou)

Download MP3 

If like Rob, you’re sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

LinkedIn puts your profile in front of 1000s of people each day. So it’s worth spending some time updating and optimising your profile.

In this podcast, Rob, Jonathan and Ted talk about…

  • The importance of using keywords throughout your profile
  • Treating your professional headline and summary like a Google ad
  • Why using Groups is more challenging than it used to be
  • The power of the ‘Insight Tag’
  • Why you should be posting content to your company page
  • The different types of LinkedIn ads that you need to pay attention to
  • LinkedIn is not just for B2B
  • And why, even with LinkedIn, you should be building relationships with people not directly sell to them.

You can find Ted online at his website https://yourlinkedincoach.com/

Continue reading

Marketing Automation Done Right (feat. Chris Davis)

Download MP3

Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:

  • Why it’s harder than ever to select the right marketing tools
  • The single biggest marketing automation mistake
  • How to determine your strategy before selecting tools
  • How to get the most from your tools
  • When to stick with your tools, and when to change platforms
  • What to look for in your marketing service providers
  • How to take ownership of your marketing systems

You can also watch a video version of this episode:

Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

Continue reading