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Category Archives for "Marketing Strategy"

November 25, 2019

Optimising Your LinkedIn Profile (feat. Ted Prodromou)

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If like Rob, you’re sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

LinkedIn puts your profile in front of 1000s of people each day. So it’s worth spending some time updating and optimising your profile.

In this podcast, Rob, Jonathan and Ted talk about…

  • The importance of using keywords throughout your profile
  • Treating your professional headline and summary like a Google ad
  • Why using Groups is more challenging than it used to be
  • The power of the ‘Insight Tag’
  • Why you should be posting content to your company page
  • The different types of LinkedIn ads that you need to pay attention to
  • LinkedIn is not just for B2B
  • And why, even with LinkedIn, you should be building relationships with people not directly sell to them.

You can find Ted online at his website https://yourlinkedincoach.com/

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Marketing Automation Done Right (feat. Chris Davis)

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Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:

  • Why it’s harder than ever to select the right marketing tools
  • The single biggest marketing automation mistake
  • How to determine your strategy before selecting tools
  • How to get the most from your tools
  • When to stick with your tools, and when to change platforms
  • What to look for in your marketing service providers
  • How to take ownership of your marketing systems

You can also watch a video version of this episode:

Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

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