Category Archives for "Retargeting"
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Google Analytics allows you to sharpen your remarketing strategy. And best of all, it’s free! Listen now to learn:
Announcement: in December 2019 we’ll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics..
Rob and Jonathan talk about appropriate content for remarketing ads, including:
– Whether to lead with a story
– What type of stories to use
– How to differentiate between hot and cold traffic
– Why your content is probably good enough… but your stories might not be!Continue reading