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Category Archives for "Retargeting"

September 15, 2019

Remarketing with Google Analytics

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Google Analytics allows you to sharpen your remarketing strategy. And best of all, it’s free! Listen now to learn:

  • What remarketing capabilities you get in Google Analytics (beyond native Google Ads)
  • How to avoid marketing to the people who bounce from your website
  • How to improve your remarketing ads click through rate
  • How to remarket to people who interact with particular campaigns, without sending them to unique landing pages
  • An advanced technique for remarketing to mobile traffic
  • How to remarket based on transaction frequency or value
  • Remarketing audiences you’ll still want to configure natively in Google Ads

Announcement: in December 2019 we’ll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics..

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May 24, 2019

Remarketing Lists for Search Ads

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In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn:
  • What RLSA is, how it works,
  • How RLSA is different to Google Display and Facebook remarketing
  • How RLSA can let you safely bid on broad match keywords
  • Why very detailed keyword research won’t give you the same insights
  • How to use a RLSA Discovery campaign to sharpen your keyword research
  • Traffic minimums needed for RLSA
  • Why remarketing clicks are no longer cheaper (and why this doesn’t matter)

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May 3, 2019

Levels of Buyer Awareness

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Building a remarketing maze isn’t right for everyone. So what is the use case? And should you begin on Google, Facebook… or somewhere else?
 
The answer comes down to your buyer’s level of awareness. In other words, how much do they know about the problem they have, and about your solution?
 
On this episode we talk about how to audit your audience by awareness, in order to make sensible investments in your marketing systems.
 
The book mentioned at the start is Breakthrough Advertising, by Eugene Schwartz (highly recommended if you can find it). Ben Hunt’s ladder of awareness (based on Schwartz’s work) is detailed here.

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