Category Archives for "Retargeting"
May 24, 2019
- in Google Ads , Retargeting by Rob Drummond
Remarketing Lists for Search Ads
In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn:
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What RLSA is, how it works,
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How RLSA is different to Google Display and Facebook remarketing
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How RLSA can let you safely bid on broad match keywords
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Why very detailed keyword research won’t give you the same insights
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How to use a RLSA Discovery campaign to sharpen your keyword research
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Traffic minimums needed for RLSA
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Why remarketing clicks are no longer cheaper (and why this doesn’t matter)
May 3, 2019
- in Retargeting by Rob Drummond
Levels of Buyer Awareness
Building a remarketing maze isn’t right for everyone. So what is the use case? And should you begin on Google, Facebook… or somewhere else?
The answer comes down to your buyer’s level of awareness. In other words, how much do they know about the problem they have, and about your solution?
On this episode we talk about how to audit your audience by awareness, in order to make sensible investments in your marketing systems.
The book mentioned at the start is Breakthrough Advertising, by Eugene Schwartz (highly recommended if you can find it). Ben Hunt’s ladder of awareness (based on Schwartz’s work) is detailed here.
January 11, 2019
- in Retargeting by Rob Drummond
How to Create Content for Retargeting Ads
Rob and Jonathan talk about appropriate content for remarketing ads, including:
– Whether to lead with a story
– What type of stories to use
– How to differentiate between hot and cold traffic
– Why your content is probably good enough… but your stories might not be!Continue reading
January 11, 2019
- in Retargeting by Rob Drummond
What Is Remarketing?
Rob and Jonathan talk about the realities of marketing in 2019 and beyond.Continue reading