Email Storytelling Tips: How to Tell Stories That Build Trust

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This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.

• How to tell your story in a way that builds trust
• Where to place your story in your marketing systems
• The fundamental role stories play in the transfer of knowledge
• Why NOT telling your story is like asking your customers to repeatedly eat dry bread
• How my email storytelling process came about
• How to negotiate our fears when telling personal stories
• How many emails you need to tell your ‘core story’
• Why you’re probably being too hard on your storytelling efforts
• Why most business stories really suck
• Key ingredients of a successful story
• The single most powerful story you can tell

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