Social Proof That Sells (feat. Justin DeMers)

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Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy – and fail to reveal the true value you provide.

Justin DeMers has a different approach to testimonials. Listen now to learn:

• Why your customers have stories your potential customers NEED to hear
• Why a “success story” won’t do you much good
• Why the universal thread in any successful story is conflict
• Why perfect testimonials can attract bad clients
• How to ask for great testimonials without feeling awkward
• How to guide your customer through the testimonial
• When to ask for testimonials (not necessarily the end!)
• How to pull customer objections into your testimonials
• Why you should capture your own testimonials
• What format to capture your testimonials in
• What formats to publish in – and why video is king

You can sign up for Justin’s workshops at socialproofclub.com.

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