Category Archives for "Conversion Tracking"
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September 10, 2020
Conversion Rate Optimisation (feat. Chris Dayley)
In this episode, Rob and Jonathan are talking to Chris Dayley, who specialises in Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. They discuss two techniques that you can apply immediately to your paid advertising strategy. And even if you’re not running ads, there’s a technique you can use to improve conversion rates on your website.
Listen now to learn:
- Why improving your conversion rates is a big win
- What makes a good A/B test (if you haven’t heard of A/B testing then you really should listen to this podcast!)
- Where most people get stuck when running an A/B test
- Why it’s essential to begin with a good business question
- Why you don’t need super design skills to run A/B tests
- The first two A/B tests you can run with any new landing page or advert to get started.
- Why you don’t want to be making assumptions until you have data
- How to run an Existence Test on your homepage
- How much traffic do you need before you can run A/B tests
To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.
April 12, 2019
Facebook Conversion Tracking Explained
In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you’re spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn:
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The essentials of Facebook conversion tracking
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The relationship between the global site pixel, custom conversions, and custom events
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What goes in under the hood
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Why tracking can fail
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Why the number of ‘leads’ Facebook is reporting might not reflect your true number of leads
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The difference between events and conversions
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Why these problems are nothing new!
January 11, 2019
Conversion Tracking Explained
The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms.
– What conversion tracking really means
– Why all conversion numbers are relative not absolute
– Why attribution is changing (and what that even means)
– Whether to use Google tag manager
– How to get helpContinue reading