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Category Archives for "Conversion Tracking"

Conversion Rate Optimisation – Part 2 (feat. Chris Dayley)

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In our last conversation with Chris (Episode 37) we only scratched the surface of Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. We continue that conversation in this episode by digging a little deeper and discovering how to run A/B tests.
 
Listen now to learn:
 
  • The best times of the year to run A/B tests
  • The questions to ask in helping create AB tests
  • Three things you can do with the simplest of A/B tests
  • Why even a failed test can be a huge step forwards
  • The minimum threshold of traffic and conversions you need to run A/B tests
  • The advantages and disadvantages of hiring an agency to handle your CRO
  • A free tool you can use for A/B tests 
  • The testing tools to use when you’re ready to scale up
To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.
 

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Managing Google Ads for Lead Generation (feat. George Krahn)

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There are more PPC agencies around than ever before. You’ll find PPC experts at every networking meeting. But if you generate leads to feed an offline (or these days online!) sales process, it’s hard to find an agency who can deliver GOOD affordable leads to your sales team.
 
In this episode, Rob and Jonathan talk with George Krahn, who runs an agency helping people create transparent end-to-end online lead generation systems that deliver on a good ROI. 
 
Whether you work for an agency, hire an agency or do the work yourself, you’ll get a lot from this wide-ranging, holistic conversation. 
 
They discuss…
 
  • An 80/20 holistic approach to improve your systems and generate more leads
  • The importance of retargeting
  • Why you absolutely should be following up with your leads
  • The elements that all good CRMs must have
  • What an audit of your marketing systems will look like and what you’ll get as a result of one
  • Why there’s so much wastage in marketing systems
  • A clear example of where data and a simple tweak saved a client tens of thousands of $s
  • Why you must have conversion tracking in place
  • Why you should know the source of your leads and their most recent activity
To find out more about George Krahn and his agency, Proven Results Marketing, visit https://provenresultsagency.com/.
 
For the 80/20 Marketing Analysis mentioned in the conversation, visit https://provenresultsagency.com/8020-marketing-analysis/
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Conversion Rate Optimisation (feat. Chris Dayley)

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In this episode, Rob and Jonathan are talking to Chris Dayley, who specialises in Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. They discuss two techniques that you can apply immediately to your paid advertising strategy. And even if you’re not running ads, there’s a technique you can use to improve conversion rates on your website. 
 
Listen now to learn:
 
  • Why improving your conversion rates is a big win
  • What makes a good A/B test (if you haven’t heard of A/B testing then you really should listen to this podcast!)
  • Where most people get stuck when running an A/B test
  • Why it’s essential to begin with a good business question
  • Why you don’t need super design skills to run A/B tests
  • The first two A/B tests you can run with any new landing page or advert to get started.
  • Why you don’t want to be making assumptions until you have data
  • How to run an Existence Test on your homepage
  • How much traffic do you need before you can run A/B tests
To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.
 

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Facebook Conversion Tracking Explained

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In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you’re spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn:
  • The essentials of Facebook conversion tracking
  • The relationship between the global site pixel, custom conversions, and custom events
  • What goes in under the hood
  • Why tracking can fail
  • Why the number of ‘leads’ Facebook is reporting might not reflect your true number of leads
  • The difference between events and conversions
  • Why these problems are nothing new!

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