Category Archives for "Web Design"
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Page speed has been a big thing in SEO for a long time. But many people don’t realise that page speed is very important for paid advertising too.
Dan Wilkinson started work as an AdWords consultant, but was always deeply interested in Google Analytics. He noticed a few years ago that Google and Facebook were penalising certain advertisers without notice or reason. He started spotting patterns: the things that looked like ad fatigue in Facebook or low impression share in Google were in fact indicators of poor page load speed.
Listen now to learn:
Dan’s website is https://pagespeedoptimized.com/ (notice also how fast it loads!)
How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss: