Category Archives for "Webinars"
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April 25, 2019
- in Webinars by Rob Drummond
Automated Webinars (feat. Damian Qualter)
Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate ‘quick fix’. Supposedly all you need to do is record a webinar, automate it, and watch the money roll in…
What would possibly go wrong?
Quite a lot, actually. On this episode, webinar expert Damian Qualter explains:
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Why run a webinar instead of sending people to a video
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How to run automated webinars ethically
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Why you should always run a live webinar first
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How long your webinar should be – and where to place your pitch
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How to decide on your webinar topic
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What to offer on your webinar, and at what price
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Webinar metrics to look at
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Whether to run webinars for warm or cold audiences
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How to deal with no-shows
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Why email alone isn’t enough as a webinar follow-up strategy
Damian’s webinar resource guide (mentioned at the end) is available at http://utm.io/ueTC. Damian’s website is www.damianqualter.com.