Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate ‘quick fix’. Supposedly all you need to do is record a webinar, automate it, and watch the money roll in…
What would possibly go wrong?
Quite a lot, actually. On this episode, webinar expert Damian Qualter explains:
Why run a webinar instead of sending people to a video
How to run automated webinars ethically
Why you should always run a live webinar first
How long your webinar should be – and where to place your pitch
How to decide on your webinar topic
What to offer on your webinar, and at what price
Webinar metrics to look at
Whether to run webinars for warm or cold audiences
How to deal with no-shows
Why email alone isn’t enough as a webinar follow-up strategy