Category Archives for "Webinars"
Subscribe To The Show Free
Never miss an episode: join our free email list to receive our best remarketing advice and new podcast alerts...
April 25, 2019
- in Webinars by Rob Drummond
Automated Webinars (feat. Damian Qualter)
Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate ‘quick fix’. Supposedly all you need to do is record a webinar, automate it, and watch the money roll in…
What would possibly go wrong?
Quite a lot, actually. On this episode, webinar expert Damian Qualter explains:
-
Why run a webinar instead of sending people to a video
-
How to run automated webinars ethically
-
Why you should always run a live webinar first
-
How long your webinar should be – and where to place your pitch
-
How to decide on your webinar topic
-
What to offer on your webinar, and at what price
-
Webinar metrics to look at
-
Whether to run webinars for warm or cold audiences
-
How to deal with no-shows
-
Why email alone isn’t enough as a webinar follow-up strategy
Damian’s webinar resource guide (mentioned at the end) is available at http://utm.io/ueTC. Damian’s website is www.damianqualter.com.