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February 16, 2020

12 Effective Lead Magnets (feat. James Daniel)

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Offering a ‘lead magnet’ – an incentive for people subscribing to your email list, is a key ingredient in growing your audience.

The trouble is, most lead magnets don’t work as well as they used to. In this episode, copywriter James Daniel explains:
  • Why the humble ‘special report’ has taken a battering in recent years
  • Why lead magnet signup rates have tumbled
  • James’ insights from testing all kinds of lead magnets
  • 12-types of lead magnets to consider testing in your marketing
  • Why the title of your lead magnet is critically important… and how to get it right
  • How long your lead magnet should be
  • How to define the scope of your lead magnet
  • What to put on your lead magnet thank you pages
  • The difference between influence and manipulation
  • Whether to focus your lead magnet on pain or gain
To grab James’ full list of 12 effective lead magnets, email james@jamesthecopywriter.co.uk with ‘lead magnet’ in subject line.

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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