February 16, 2020
- in Copywriting by Rob Drummond
12 Effective Lead Magnets (feat. James Daniel)
Offering a ‘lead magnet’ – an incentive for people subscribing to your email list, is a key ingredient in growing your audience.
The trouble is, most lead magnets don’t work as well as they used to. In this episode, copywriter James Daniel explains:
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Why the humble ‘special report’ has taken a battering in recent years
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Why lead magnet signup rates have tumbled
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James’ insights from testing all kinds of lead magnets
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12-types of lead magnets to consider testing in your marketing
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Why the title of your lead magnet is critically important… and how to get it right
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How long your lead magnet should be
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How to define the scope of your lead magnet
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What to put on your lead magnet thank you pages
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The difference between influence and manipulation
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Whether to focus your lead magnet on pain or gain
To grab James’ full list of 12 effective lead magnets, email james@jamesthecopywriter.co.uk with ‘lead magnet’ in subject line.
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