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Behavioural Engagement Nurture Sequences (feat. Roland Eva)

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We’re all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?

One approach is to use something called a ‘Behavioural Engagement Nurture Sequence’… where the marketing people receive from you is driven my the recency of their engagement.

Listen now to learn:

  • Why a long-form sales page can easily out-perform webinars and sales teams
  • How people really read (and re-read) sales pages
  • Whether to use a video sales letter or a long copy sales page (and the one exception)
  • How a behavioural engagement nurture sequence differs from a conventional nurture sequence
  • Why you need content in multiple formats
  • How many emails you really need to write
  • What to do with unengaged contacts
  • How to organise all your marketing nurture efforts around the principle RFM (recency, frequency and money)
  • What a Fibonacci sequence is, and how to incorporate it into your efforts

Roland’s website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy..

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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