Email marketing myths debunked (feat. Josh Earl)

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In this episode, we’re debunking some of the most common myths surrounding email marketing.

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about…

• Inactive subscribers: Should they stay or should they go?
• When it’s worth including a p.s. in our emails
• When should we nurture and when should we sell in our emails
• Why email service providers are not all equal
• Why many people set up overly complex email marketing systems
• Some valuable advice for anyone getting started with email marketing
• Should we segment our messages for different audiences

Visit Josh’s website to learn more about him

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