June 13, 2019

Email marketing myths debunked (feat. Josh Earl)

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In this episode, we’re debunking some of the most common myths surrounding email marketing.

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about…

  • Inactive subscribers: Should they stay or should they go?
  • When it’s worth including a p.s. in our emails
  • When should we nurture and when should we sell in our emails
  • Why email service providers are not all equal
  • Why many people set up overly complex email marketing systems
  • Some valuable advice for anyone getting started with email marketing
  • Should we segment our messages for different audiences

Visit Josh’s website to learn more about him

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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