March 15, 2019
- in Email Marketing , Storytelling by Rob Drummond
Email Storytelling Tips: How to Tell Stories That Build Trust
Get the Detailed Episode Notes Free
This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.
Listen now to learn:
- How to tell your story in a way that builds trust
- Where to place your story in your marketing systems
- The fundamental role stories play in the transfer of knowledge
- Why NOT telling your story is like asking your customers to repeatedly eat dry bread
- How my email storytelling process came about
- How to negotiate our fears when telling personal stories
- How many emails you need to tell your ‘core story’
- Why you’re probably being too hard on your storytelling efforts
- Why most business stories really suck
- Key ingredients of a successful story
- The single most powerful story you can tell
Download The Episode Notes Free
Detailed PDF Notes - Get Them Here
Rob’s email storytelling book is called Simple Story Selling, as is available on Amazon.
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