March 15, 2019
- in Email Marketing , Storytelling by Rob Drummond
Email Storytelling Tips: How to Tell Stories That Build Trust
This episode is about the art of email storytelling. If you need to communicate with your audience over a long period of time, you need to be telling stories.
Listen now to learn:
- How to tell your story in a way that builds trust
- Where to place your story in your marketing systems
- The fundamental role stories play in the transfer of knowledge
- Why NOT telling your story is like asking your customers to repeatedly eat dry bread
- How my email storytelling process came about
- How to negotiate our fears when telling personal stories
- How many emails you need to tell your ‘core story’
- Why you’re probably being too hard on your storytelling efforts
- Why most business stories really suck
- Key ingredients of a successful story
- The single most powerful story you can tell
Rob’s email storytelling book is called Simple Story Selling, as is available on Amazon.
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