July 1, 2019

Holistic Marketing feat. Ben Hunt

Download MP3

In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, “Save the pixel” and “Web design is dead”.
Ben shares a sneak peek at a new concept he’s developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business.
In their discussion of Holistic Marketing, they cover…
  • Why web design is more marketing than creative design
  • How you ‘find your space’ and ‘find your place in time’
  • How to create different ways for people to access what you’re offering and why this is important
  • Why you should be as generous as you can with your content
  • Why you shouldn’t simply choose a niche. You must be that niche.
  • Getting paid for who you are not what you do
  • The power of interviews for generating content
  • Looking to the past and the future for content ideas, but inhabiting the present
All Ben’s books are available for free on his website, http://benhunt.com/books/.

To subscribe to podcast updates, enter your email address below. You can also follow us on:

Anchor FM
Google Podcasts
Pocket Casts
RSS Feed (copy and paste into any podcast app)


Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

Click Here to Leave a Comment Below

Leave a Reply: