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July 1, 2019

Holistic Marketing feat. Ben Hunt

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In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, “Save the pixel” and “Web design is dead”.
 
Ben shares a sneak peek at a new concept he’s developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business.
 
In their discussion of Holistic Marketing, they cover…
 
  • Why web design is more marketing than creative design
  • How you ‘find your space’ and ‘find your place in time’
  • How to create different ways for people to access what you’re offering and why this is important
  • Why you should be as generous as you can with your content
  • Why you shouldn’t simply choose a niche. You must be that niche.
  • Getting paid for who you are not what you do
  • The power of interviews for generating content
  • Looking to the past and the future for content ideas, but inhabiting the present
Links
All Ben’s books are available for free on his website, http://benhunt.com/books/.

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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