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January 12, 2019

RIP The Marketing Funnel

MP3 Download

Jonathan and Rob discuss the pervasiveness – and limitations – of the marketing funnel analogy. Including:

– When the funnel analogy helps, and when it doesn’t

– Why the funnel is becoming less and less relevant

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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