- in Core Principles by Rob Drummond
Maze Marketing Explained: What Is The Maze
Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:
– Why marketing is less linear than ever before, with many more touch points
– Why impression-assisted conversions matter more than most people realise
– Why it is valuable to add depth to your marketing, rather than optimised simplicity
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