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June 21, 2019

Google Remarketing Shenanigans

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You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are!
 
Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions.
 
In this episode, Rob and Jonathan talk about why, when you’re starting to run remarketing ads you should never have this setting active. They’ll show you how to turn this default feature off.
 
And, the right time to turn it back on.
 
NB: Rob mentions ‘conservative optimisation’. Google is in the process of renaming this ‘targeting expansion’.
 
 

Select ‘No automated targeting’

 

‘Targeting expansion’ replaces ‘Conservative optimisation’.

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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