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There are more PPC agencies around than ever before. You’ll find PPC experts at every networking meeting. But if you generate leads to feed an offline (or these days online!) sales process, it’s hard to find an agency who can deliver GOOD affordable leads to your sales team.
In this episode, Rob and Jonathan talk with George Krahn, who runs an agency helping people create transparent end-to-end online lead generation systems that deliver on a good ROI.
Whether you work for an agency, hire an agency or do the work yourself, you’ll get a lot from this wide-ranging, holistic conversation.
An 80/20 holistic approach to improve your systems and generate more leads
The importance of retargeting
Why you absolutely should be following up with your leads
The elements that all good CRMs must have
What an audit of your marketing systems will look like and what you’ll get as a result of one
Why there’s so much wastage in marketing systems
A clear example of where data and a simple tweak saved a client tens of thousands of $s
Why you must have conversion tracking in place
Why you should know the source of your leads and their most recent activity
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