Managing Google Ads for Lead Generation (feat. George Krahn)

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There are more PPC agencies around than ever before. You’ll find PPC experts at every networking meeting. But if you generate leads to feed an offline (or these days online!) sales process, it’s hard to find an agency who can deliver GOOD affordable leads to your sales team.
 
In this episode, Rob and Jonathan talk with George Krahn, who runs an agency helping people create transparent end-to-end online lead generation systems that deliver on a good ROI. 
 
Whether you work for an agency, hire an agency or do the work yourself, you’ll get a lot from this wide-ranging, holistic conversation. 
 
They discuss…
 
  • An 80/20 holistic approach to improve your systems and generate more leads
  • The importance of retargeting
  • Why you absolutely should be following up with your leads
  • The elements that all good CRMs must have
  • What an audit of your marketing systems will look like and what you’ll get as a result of one
  • Why there’s so much wastage in marketing systems
  • A clear example of where data and a simple tweak saved a client tens of thousands of $s
  • Why you must have conversion tracking in place
  • Why you should know the source of your leads and their most recent activity
To find out more about George Krahn and his agency, Proven Results Marketing, visit https://provenresultsagency.com/.
 
For the 80/20 Marketing Analysis mentioned in the conversation, visit https://provenresultsagency.com/8020-marketing-analysis/
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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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