July 19, 2020

The Professional Approach To LinkedIn Ads (feat. AJ Wilcox)

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When we talk to people about LinkedIn ads, we usually hear objections such as:

  • “Do they really work?” (Yes)
  • “Aren’t they expensive?” (Cost per qualified lead can be low)

It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained:

  • What ad format to run with 95% of the time
  • Whether to use single image or single video ads
  • Whether to write long or short copy ads
  • Why people go to LinkedIn, and how they respond to ads
  • How we now have engagement retargeting on LinkedIn 🙂 🙂 🙂
  • Why the targeting options on LinkedIn are essential for B2B marketing
  • What customer lifetime value you need to run LinkedIn ads profitably
  • What kinds of offers work on LinkedIn (i.e. what to say in your LinkedIn ads)
  • How to get very senior people to respond to your ads
  • How long to run an offer before changing it
  • What is a reasonable testing budget for new LinkedIn advertisers
  • What’s the lowest budget you can spend to still see results
  • How to complement your paid LinkedIn efforts with organic networking
  • The breakdown between mobile and desktop impressions
  • The two biggest mistakes people make (i.e. how to avoid the ‘LinkedIn Stupidity Tax’)
  • How many ads to test at any time

AJ’s website: www.b2linked.com

AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist

AJ’s podcast: The LinkedIn Ads Show Podcast

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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