LinkedIn Ads and Twitter Ads Explained

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Have you tested LinkedIn and Twitter ads? Did you know you can create retargeting audiences on these platforms?

LinkedIn and Twitter may not be a core part of your marketing strategy, but most of us make assumptions about these platforms. In this episode we talk about some of the ad formats available, and the retargeting options.

We also discuss:

  • The merits of using lead form ads on LinkedIn, and how this is different (and potentially better) than using lead ads on Facebook
  • Key things to understand about the two platforms
  • Minimum audience sizes for retargeting
  • Where to start
  • Why LinkedIn’s messaging ads can be highly effective

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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