December 4, 2020

The Market Journey Path (feat. Ryan Baker)

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In this episode, we talk to Ryan Baker about ‘The Market Journey Path’.
Listen now to learn:
  • What is ‘The Market Journey Path’?
  • Why we need to consider our customers and clients as real people, not just dollar signs
  • The difference between the buying market and the waiting market
  • What to do when people aren’t ready to buy from you
  • The importance of knowing your customer’s pain points
  • Why it’s important to grow beyond the buying market and into the waiting/contented market
  • Why YouTube is a great way to educate your audience
  • How you can use your ad content to qualify people
To find out more about Ryan Baker and his company, 417 Marketing, visit

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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