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March 31, 2019

Messenger Marketing and Bot Building Explained

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Show Notes and PDF Printout

Messenger Marketing and ‘Bot Building’ explained, in 21 minutes! 

Messenger marketing – the act of communicating with prospects and customers through Facebook’s messaging platform – is a big deal right now.

Most of us have at least one messaging platform installed on our phone, and on the face of it open and click through rates are extremely high.

On this episode we examine messenger marketing in detail, and look at some of the advantages and pitfalls. Listen now to learn:

  • Why messenger marketing is NOT a replacement for email
  • The difference between messenger marketing and messenger bots
  • Key things to understand about Facebook Messenger
  • When to use a bot… and when to not
  • Why segmentation and interaction REALLY matters
  • Differences between Facebook ads and messenger marketing (even though it’s the same platform)

The Manychat course mentioned at the end can be found at https://manychat.com/course.

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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