The Maze Marketing Podcast - Page 2 of 6 - Beat Marketing Overwhelm, and Build Effective Marketing Systems

June 21, 2019

You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are!

Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions.

In this episode, Rob and Jonathan talk about why, when you’re starting to run remarketing ads you should never have this setting active. They’ll show you how to turn this default feature off.

And, the right time to turn it back on.

NB: Rob mentions ‘conservative optimisation’. Google is in the process of renaming this ‘targeting expansion’.

Select ‘No automated targeting’

‘Targeting expansion’ replaces ‘Conservative optimisation’.

June 13, 2019

in Email Marketing by Rob Drummond

Email marketing myths debunked (feat. Josh Earl)

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In this episode, we’re debunking some of the most common myths surrounding email marketing.

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about…

Inactive subscribers: Should they stay or should they go?
When it’s worth including a p.s. in our emails
When should we nurture and when should we sell in our emails
Why email service providers are not all equal
Why many people set up overly complex email marketing systems
Some valuable advice for anyone getting started with email marketing
Should we segment our messages for different audiences

Visit Josh’s website to learn more about him

June 6, 2019

in Tools by Rob Drummond

The Marketing Tools We Use

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In this episode, we discuss nine marketing tools that we think you should pay attention to.

If you’re confused about which marketing tools to use, we’ll help you get started. Listen now to learn:

Why you’re probably asking the wrong marketing questions
Nine marketing tools we prefer
Why pen and paper can be your best marketing tool
Google Ads Editor vs’ Google Adwords. Which is better?
Why you should learn some basic design skills
Find a tool to easily document the ads that you set up
The URL shortening tool that can track sources
The essential tool that connects all other tools
Why you should spend some time to get to know your CRM system
The importance of using a landing page builder
Why you should get friendly with Messenger bots

Here’s the link to our conversation about Messenger Marketing and Bot Building.

June 2, 2019

in Copywriting , Google Ads by Rob Drummond

Paradigm Shift Ad Writing, with Chad Prince

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I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough creative minds in the room, could we quickly write 50 or 100 very different ads?

Listen now to learn:

The big hole people get stuck in when writing ads
How to apply the 80/20 principle to your ad testing
How to test a wide variety of ads without spending a fortune
How to kill ineffective ads quickly
How to accelerate the ads learning curve
How the Swiss Army Knife works
How to employ accelerated human creativity
Why to test both positive AND negative emotions
How to avoid getting emotionally attached to your ads
How to convert high-performing email subject lines into Google or Facebook ads
How to create banner ads on Google without a graphic designer
Why you’re ‘farming’ your ads, not setting and forgetting

Remarketing Lists for Search Ads

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In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn:

What RLSA is, how it works,
How RLSA is different to Google Display and Facebook remarketing
How RLSA can let you safely bid on broad match keywords
Why very detailed keyword research won’t give you the same insights
How to use a RLSA Discovery campaign to sharpen your keyword research
Traffic minimums needed for RLSA
Why remarketing clicks are no longer cheaper (and why this doesn’t matter)

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Grab Maze Remarketing for 1 Penny!

Google Remarketing Shenanigans

Email marketing myths debunked (feat. Josh Earl)

The Marketing Tools We Use

Paradigm Shift Ad Writing, with Chad Prince

Links

Remarketing Lists for Search Ads