The Maze Marketing Podcast - Page 2 of 6 - Beat Marketing Overwhelm, and Build Effective Marketing Systems

July 25, 2019

Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best?

In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an email marketing system.

They discuss..

The difference between Infusionsoft and MailChimp? (hint: there’s a big difference)
Why there are so many different price points
Why you absolutely should not send emails directly through your domain or with a service like Gmail, Yahoo, or Hotmail
The problem with entry-level tools
The difference between list-based and contact-record-based tools
The power you can add with correctly used tags and custom fields
Why you need to consider what your core system is before you even look at which email marketing system to use

Links

If you’re interested in seeing how to send an email in 1984, check out this video.

July 1, 2019

in Core Principles by Rob Drummond

Holistic Marketing feat. Ben Hunt

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In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, “Save the pixel” and “Web design is dead”.

Ben shares a sneak peek at a new concept he’s developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business.

In their discussion of Holistic Marketing, they cover…

Why web design is more marketing than creative design
How you ‘find your space’ and ‘find your place in time’
How to create different ways for people to access what you’re offering and why this is important
Why you should be as generous as you can with your content
Why you shouldn’t simply choose a niche. You must be that niche.
Getting paid for who you are not what you do
The power of interviews for generating content
Looking to the past and the future for content ideas, but inhabiting the present

Links

All Ben’s books are available for free on his website, http://benhunt.com/books/.

June 21, 2019

in Google Ads by Rob Drummond

Google Remarketing Shenanigans

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You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are!

Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions.

In this episode, Rob and Jonathan talk about why, when you’re starting to run remarketing ads you should never have this setting active. They’ll show you how to turn this default feature off.

And, the right time to turn it back on.

NB: Rob mentions ‘conservative optimisation’. Google is in the process of renaming this ‘targeting expansion’.

Select ‘No automated targeting’

‘Targeting expansion’ replaces ‘Conservative optimisation’.

June 13, 2019

in Email Marketing by Rob Drummond

Email marketing myths debunked (feat. Josh Earl)

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In this episode, we’re debunking some of the most common myths surrounding email marketing.

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about…