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June 21, 2019

Google Remarketing Shenanigans

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You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are!
 
Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions.
 
In this episode, Rob and Jonathan talk about why, when you’re starting to run remarketing ads you should never have this setting active. They’ll show you how to turn this default feature off.
 
And, the right time to turn it back on.
 
NB: Rob mentions ‘conservative optimisation’. Google is in the process of renaming this ‘targeting expansion’.
 
 

Select ‘No automated targeting’

 

‘Targeting expansion’ replaces ‘Conservative optimisation’.

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June 13, 2019

Email marketing myths debunked (feat. Josh Earl)

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In this episode, we’re debunking some of the most common myths surrounding email marketing.

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about…

  • Inactive subscribers: Should they stay or should they go?
  • When it’s worth including a p.s. in our emails
  • When should we nurture and when should we sell in our emails
  • Why email service providers are not all equal
  • Why many people set up overly complex email marketing systems
  • Some valuable advice for anyone getting started with email marketing
  • Should we segment our messages for different audiences

Visit Josh’s website to learn more about him

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June 6, 2019

The Marketing Tools We Use

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In this episode, we discuss nine marketing tools that we think you should pay attention to.

If you’re confused about which marketing tools to use, we’ll help you get started. Listen now to learn:

  • Why you’re probably asking the wrong marketing questions
  • Nine marketing tools we prefer
  • Why pen and paper can be your best marketing tool
  • Google Ads Editor vs’ Google Adwords. Which is better?
  • Why you should learn some basic design skills
  • Find a tool to easily document the ads that you set up
  • The URL shortening tool that can track sources
  • The essential tool that connects all other tools
  • Why you should spend some time to get to know your CRM system
  • The importance of using a landing page builder
  • Why you should get friendly with Messenger bots

Here’s the link to our conversation about Messenger Marketing and Bot Building.

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Paradigm Shift Ad Writing, with Chad Prince

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I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough creative minds in the room, could we quickly write 50 or 100 very different ads?
Listen now to learn:
  • The big hole people get stuck in when writing ads
  • How to apply the 80/20 principle to your ad testing
  • How to test a wide variety of ads without spending a fortune
  • How to kill ineffective ads quickly
  • How to accelerate the ads learning curve
  • How the Swiss Army Knife works
  • How to employ accelerated human creativity
  • Why to test both positive AND negative emotions
  • How to avoid getting emotionally attached to your ads
  • How to convert high-performing email subject lines into Google or Facebook ads
  • How to create banner ads on Google without a graphic designer
  • Why you’re ‘farming’ your ads, not setting and forgetting

Links

Perry Marshall’s Swiss Army Knife tool training is available here. Perry’s 80/20 Sales and Marketing book (mentioned by Chad) is here. The Swiss Army Knife tool (also mentioned by Chad) is here.
Chad’s email address is cp@chadprince.com.  

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Remarketing Lists for Search Ads

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In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn:
  • What RLSA is, how it works,
  • How RLSA is different to Google Display and Facebook remarketing
  • How RLSA can let you safely bid on broad match keywords
  • Why very detailed keyword research won’t give you the same insights
  • How to use a RLSA Discovery campaign to sharpen your keyword research
  • Traffic minimums needed for RLSA
  • Why remarketing clicks are no longer cheaper (and why this doesn’t matter)

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