The Maze Marketing Podcast - Page 2 of 7 - Beat Marketing Overwhelm, and Build Effective Marketing Systems

November 25, 2019

If like Rob, you’re sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

LinkedIn puts your profile in front of 1000s of people each day. So it’s worth spending some time updating and optimising your profile.

In this podcast, Rob, Jonathan and Ted talk about…

The importance of using keywords throughout your profile
Treating your professional headline and summary like a Google ad
Why using Groups is more challenging than it used to be
The power of the ‘Insight Tag’
Why you should be posting content to your company page
The different types of LinkedIn ads that you need to pay attention to
LinkedIn is not just for B2B
And why, even with LinkedIn, you should be building relationships with people not directly sell to them.

You can find Ted online at his website https://yourlinkedincoach.com/

October 6, 2019

in Press Releases by Rob Drummond

Press Release Success Secrets (feat. Neil Anderson)

Download MP3 | Download Neil’s notes on ‘how to make your business newsworthy’

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:

The key ingredients of a press release
How to grab attention so your press release is actually used
How the internet has changed press released
What impact press releases can have on SEO (organic search listings)
How to identify the right story
When to use a press release, and when to run an ad
What structure to start with
How long a press release takes to produce, and how much it might cost
How to expand your PR effectiveness with remarketing

Neil’s website is http://www.neilandersonmedia.com/

September 15, 2019

in Google Analytics , Retargeting by Rob Drummond

Remarketing with Google Analytics

Download MP3 | PDF Show Notes

Google Analytics allows you to sharpen your remarketing strategy. And best of all, it’s free! Listen now to learn:

What remarketing capabilities you get in Google Analytics (beyond native Google Ads)
How to avoid marketing to the people who bounce from your website
How to improve your remarketing ads click through rate
How to remarket to people who interact with particular campaigns, without sending them to unique landing pages
An advanced technique for remarketing to mobile traffic
How to remarket based on transaction frequency or value
Remarketing audiences you’ll still want to configure natively in Google Ads

Announcement: in December 2019 we’ll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics..

September 5, 2019

in Marketing Automation , Marketing Strategy by Rob Drummond

Marketing Automation Done Right (feat. Chris Davis)

Download MP3

Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:

Why it’s harder than ever to select the right marketing tools
The single biggest marketing automation mistake
How to determine your strategy before selecting tools
How to get the most from your tools
When to stick with your tools, and when to change platforms
What to look for in your marketing service providers
How to take ownership of your marketing systems

You can also watch a video version of this episode:

Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

August 8, 2019

in Facebook Ads , Instagram by Rob Drummond

Facebook & Instagram Insights (feat. Paul Fairbrother – AdEspresso)

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Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist.

Paul used to be a social media manager, and noticed that all the paid channels are now pay to play. Paul used AdEspresso’s tools to create and manage ads at scale, before he before an employee. He realised looking back that he had interacted with 70+ content pieces before becoming an AdEspresso customer.

Things we discuss on this call:

The myth of the funnel – why one ebook or one blog post isn’t enough
Why there shouldn’t be a divide between organic and paid search teams
How PPC automation tools can save you hours each week
How to split test in Facebook and Instagram (and how this could half your advertising costs)
How to run paid ads successfully if you don’t have hours each day to learn the different platforms
Why Instagram should be a part of your advertising strategy
Key differences between Facebook and Instagram
What sort of images work best on Instagram
What works on Instagram, and what doesn’t!
Why Instagram can work well for shopping
The interrelationship between Google and Facebook ads
Why Instagram Stories are under-used
Best format for videos (not landscape!)
Why use lookalike audiences with your cold Facebook ads
Important audience considerations for remarketing

Links:

For more free resources go to https://adespresso.com, and select ‘Academy’ from the top menu.

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Grab Maze Remarketing for 1 Penny!

Optimising Your LinkedIn Profile (feat. Ted Prodromou)

Press Release Success Secrets (feat. Neil Anderson)

Remarketing with Google Analytics

Marketing Automation Done Right (feat. Chris Davis)

Facebook & Instagram Insights (feat. Paul Fairbrother – AdEspresso)