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January 1, 2020

How to Write and Self-Publish a Successful Business Book (feat. Mark Beaumont-Thomas)

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If you sell based on trust and DON’T have a book, it’s time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:

  • Why the barriers to entry in book publishing are lower than ever
  • Why you won’t make money out of a book in isolation
  • Which formats to publish your book in
  • Why self-publishing costs are less than you might think
  • Pros and cons of Amazon’s print-on-demand service (Amazon KDP)
  • How to get constructive feedback on your manuscript
  • How long your book needs to be
  • How to define the scope of the book so you don’t run off-track
  • Pros and cons of dictating your book draft
  • How we published the first edition of Maze Remarketing in under a month
  • Why a non-fiction book should pay attention to the narrative arc
  • How long it should take to publish a successful business book
  • When to cut off one book and start another

Mark’s website is https://lexiconmarketing.co.uk

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November 25, 2019

Optimising Your LinkedIn Profile (feat. Ted Prodromou)

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If like Rob, you’re sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

LinkedIn puts your profile in front of 1000s of people each day. So it’s worth spending some time updating and optimising your profile.

In this podcast, Rob, Jonathan and Ted talk about…

  • The importance of using keywords throughout your profile
  • Treating your professional headline and summary like a Google ad
  • Why using Groups is more challenging than it used to be
  • The power of the ‘Insight Tag’
  • Why you should be posting content to your company page
  • The different types of LinkedIn ads that you need to pay attention to
  • LinkedIn is not just for B2B
  • And why, even with LinkedIn, you should be building relationships with people not directly sell to them.

You can find Ted online at his website https://yourlinkedincoach.com/

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October 6, 2019

Press Release Success Secrets (feat. Neil Anderson)

Download MP3 | Download Neil’s notes on ‘how to make your business newsworthy’

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:

  • The key ingredients of a press release
  • How to grab attention so your press release is actually used
  • How the internet has changed press released
  • What impact press releases can have on SEO (organic search listings)
  • How to identify the right story
  • When to use a press release, and when to run an ad
  • What structure to start with
  • How long a press release takes to produce, and how much it might cost
  • How to expand your PR effectiveness with remarketing

Neil’s website is http://www.neilandersonmedia.com/

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Remarketing with Google Analytics

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Google Analytics allows you to sharpen your remarketing strategy. And best of all, it’s free! Listen now to learn:

  • What remarketing capabilities you get in Google Analytics (beyond native Google Ads)
  • How to avoid marketing to the people who bounce from your website
  • How to improve your remarketing ads click through rate
  • How to remarket to people who interact with particular campaigns, without sending them to unique landing pages
  • An advanced technique for remarketing to mobile traffic
  • How to remarket based on transaction frequency or value
  • Remarketing audiences you’ll still want to configure natively in Google Ads

Announcement: in December 2019 we’ll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics..

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Marketing Automation Done Right (feat. Chris Davis)

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Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:

  • Why it’s harder than ever to select the right marketing tools
  • The single biggest marketing automation mistake
  • How to determine your strategy before selecting tools
  • How to get the most from your tools
  • When to stick with your tools, and when to change platforms
  • What to look for in your marketing service providers
  • How to take ownership of your marketing systems

You can also watch a video version of this episode:

Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

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