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March 8, 2019

Email Deliverability Hacks: Get Your Emails Delivered

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This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab).

Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.Continue reading

February 1, 2019

Maze Marketing Explained: What Is The Maze

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Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:

– Why marketing is less linear than ever before, with many more touch points
– Why impression-assisted conversions matter more than most people realise
– Why it is valuable to add depth to your marketing, rather than optimised simplicityContinue reading

January 25, 2019

Facebook Ad Policy Violations

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In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or recourse. The Facebook machine has effectively just said “no”.

Ad policy violations have become a regular part of life for advertisers on Google and Facebook, so in this episode we discuss why this can happen, and what you can do about it.Continue reading