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January 11, 2019

How to Create Content for Retargeting Ads

MP3 Download

Rob and Jonathan talk about appropriate content for remarketing ads, including:

– Whether to lead with a story

– What type of stories to use

– How to differentiate between hot and cold traffic

– Why your content is probably good enough… but your stories might not be!

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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