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Tag Archives for " buyer awareness "

May 3, 2019

Levels of Buyer Awareness

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Building a remarketing maze isn’t right for everyone. So what is the use case? And should you begin on Google, Facebook… or somewhere else?
 
The answer comes down to your buyer’s level of awareness. In other words, how much do they know about the problem they have, and about your solution?
 
On this episode we talk about how to audit your audience by awareness, in order to make sensible investments in your marketing systems.
 
The book mentioned at the start is Breakthrough Advertising, by Eugene Schwartz (highly recommended if you can find it). Ben Hunt’s ladder of awareness (based on Schwartz’s work) is detailed here.

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