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Tag Archives for " Google Analytics "

October 6, 2019

Press Release Success Secrets (feat. Neil Anderson)

Download MP3 | Download Neil’s notes on ‘how to make your business newsworthy’

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:

  • The key ingredients of a press release
  • How to grab attention so your press release is actually used
  • How the internet has changed press released
  • What impact press releases can have on SEO (organic search listings)
  • How to identify the right story
  • When to use a press release, and when to run an ad
  • What structure to start with
  • How long a press release takes to produce, and how much it might cost
  • How to expand your PR effectiveness with remarketing

Neil’s website is http://www.neilandersonmedia.com/

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Remarketing with Google Analytics

Download MP3 | PDF Show Notes

Google Analytics allows you to sharpen your remarketing strategy. And best of all, it’s free! Listen now to learn:

  • What remarketing capabilities you get in Google Analytics (beyond native Google Ads)
  • How to avoid marketing to the people who bounce from your website
  • How to improve your remarketing ads click through rate
  • How to remarket to people who interact with particular campaigns, without sending them to unique landing pages
  • An advanced technique for remarketing to mobile traffic
  • How to remarket based on transaction frequency or value
  • Remarketing audiences you’ll still want to configure natively in Google Ads

Announcement: in December 2019 we’ll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics..

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