lead magnets Archives - The Maze Marketing Podcast

February 16, 2020

Offering a ‘lead magnet’ – an incentive for people subscribing to your email list, is a key ingredient in growing your audience.

The trouble is, most lead magnets don’t work as well as they used to. In this episode, copywriter James Daniel explains:

Why the humble ‘special report’ has taken a battering in recent years
Why lead magnet signup rates have tumbled
James’ insights from testing all kinds of lead magnets
12-types of lead magnets to consider testing in your marketing
Why the title of your lead magnet is critically important… and how to get it right
How long your lead magnet should be
How to define the scope of your lead magnet
What to put on your lead magnet thank you pages
The difference between influence and manipulation
Whether to focus your lead magnet on pain or gain

To grab James’ full list of 12 effective lead magnets, email james@jamesthecopywriter.co.uk with ‘lead magnet’ in subject line.

12 Effective Lead Magnets (feat. James Daniel)