January 10, 2020

Social Proof That Sells (feat. Justin DeMers)

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Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy – and fail to reveal the true value you provide.

Justin DeMers has a different approach to testimonials. Listen now to learn:

  • Why your customers have stories your potential customers NEED to hear
  • Why a “success story” won’t do you much good
  • Why the universal thread in any successful story is conflict
  • Why perfect testimonials can attract bad clients
  • How to ask for great testimonials without feeling awkward
  • How to guide your customer through the testimonial
  • When to ask for testimonials (not necessarily the end!)
  • How to pull customer objections into your testimonials
  • Why you should capture your own testimonials
  • What format to capture your testimonials in
  • What formats to publish in – and why video is king

You can sign up for Justin’s workshops at socialproofclub.com.

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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