Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy – and fail to reveal the true value you provide.
Justin DeMers has a different approach to testimonials. Listen now to learn:
- Why your customers have stories your potential customers NEED to hear
- Why a “success story” won’t do you much good
- Why the universal thread in any successful story is conflict
- Why perfect testimonials can attract bad clients
- How to ask for great testimonials without feeling awkward
- How to guide your customer through the testimonial
- When to ask for testimonials (not necessarily the end!)
- How to pull customer objections into your testimonials
- Why you should capture your own testimonials
- What format to capture your testimonials in
- What formats to publish in – and why video is king
You can sign up for Justin’s workshops at socialproofclub.com.
To subscribe to podcast updates, enter your email address below. You can also follow us on: