Conversion Rate Optimisation – Part 2 (feat. Chris Dayley)

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In our last conversation with Chris (Episode 37) we only scratched the surface of Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. We continue that conversation in this episode by digging a little deeper and discovering how to run A/B tests.
 
Listen now to learn:
 
  • The best times of the year to run A/B tests
  • The questions to ask in helping create AB tests
  • Three things you can do with the simplest of A/B tests
  • Why even a failed test can be a huge step forwards
  • The minimum threshold of traffic and conversions you need to run A/B tests
  • The advantages and disadvantages of hiring an agency to handle your CRO
  • A free tool you can use for A/B tests 
  • The testing tools to use when you’re ready to scale up
To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.
 

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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