Facebook Conversion Tracking Explained

Download MP3

In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you’re spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn:
  • The essentials of Facebook conversion tracking
  • The relationship between the global site pixel, custom conversions, and custom events
  • What goes in under the hood
  • Why tracking can fail
  • Why the number of ‘leads’ Facebook is reporting might not reflect your true number of leads
  • The difference between events and conversions
  • Why these problems are nothing new!

To subscribe to podcast updates, enter your email address below. You can also follow us on:

Anchor FM
Itunes
Google Podcasts
Spotify
Breaker
Pocket Casts
RadioPublic
Stitcher
RSS Feed (copy and paste into any podcast app)

Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

Click Here to Leave a Comment Below

Leave a Reply: