April 12, 2019
Facebook Conversion Tracking Explained
In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you’re spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn:
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The essentials of Facebook conversion tracking
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The relationship between the global site pixel, custom conversions, and custom events
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What goes in under the hood
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Why tracking can fail
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Why the number of ‘leads’ Facebook is reporting might not reflect your true number of leads
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The difference between events and conversions
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Why these problems are nothing new!
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