April 12, 2019

In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you’re spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn:

The essentials of Facebook conversion tracking
The relationship between the global site pixel, custom conversions, and custom events
What goes in under the hood
Why tracking can fail
Why the number of ‘leads’ Facebook is reporting might not reflect your true number of leads
The difference between events and conversions
Why these problems are nothing new!

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

Facebook Conversion Tracking Explained

Rob Drummond

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