January 11, 2019

Conversion Tracking Explained

MP3 Download

The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms.

– What conversion tracking really means

– Why all conversion numbers are relative not absolute

– Why attribution is changing (and what that even means)

– Whether to use Google tag manager

– How to get help

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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