Landing Page Tips: Where to Send Paid Traffic

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How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

• Why ‘ugly’ landing pages can sometimes convert best
• Whether to create pages in a page builder, or just use your existing website
• Why there isn’t a single best landing page format
• What landing pages to use for remarketing traffic
• How to create synergy between ad and landing page
• Core principles for landing page design
• How to monitor and improve page load time (and why this matters)
• The landing page mistake that gives Rob ‘red mist’ rage

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