March 22, 2019

Landing Page Tips: Where to Send Paid Traffic

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How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

  • Why ‘ugly’ landing pages can sometimes convert best
  • Whether to create pages in a page builder, or just use your existing website
  • Why there isn’t a single best landing page format
  • What landing pages to use for remarketing traffic
  • How to create synergy between ad and landing page
  • Core principles for landing page design
  • How to monitor and improve page load time (and why this matters)
  • The landing page mistake that gives Rob ‘red mist’ rage

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Rob Drummond

Rob is a co-host of the Maze Marketing Podcast, and specialises in content creation, ad copy and email storytelling. He has two published books, Magnetic Expertise and Simple Story Selling, affordable on Amazon.

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